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Dominic Edmonds

๐Ÿ‘ค Speaker
189 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

Forgive me, again, not digging through it in detail in front of me.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

Yeah, I'm just going to say, yeah, your math's pretty solid so far.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

Oh, yeah.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

No, we've been through those pains.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

Absolutely, yeah, where you can win customers fast and you can lose them fast.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

And that really boils down to the service element I touched on before.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

And being able to focus the team not just on renewals, but also on growth opportunities means that actually currently, if you look at our retention analysis,

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

If you look at our gross retention, it's around about 90%.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

If you look at our net retention, it's around about 101%.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

Okay, so say it one more time.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

So gross churn, you're looking at 91%.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

Sorry, gross retention.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

I shouldn't say gross churn.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

That's completely the wrong thing.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

You'd be out of business.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

91% and net retention 101.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

We're growing the customers that we're holding onto.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

It's got to be both.

SaaS Interviews with CEOs, Startups, Founders
1237 Why He Gave Up $5m Agency for Customer Data SaaS Play

It generally does.