Dominic Edmonds

At this moment in time, we're not looking to do that.

We're looking to further enhance that data, further enrich that data.

We've looked about bringing on both third-party data to further enrich it ourselves.

So, yeah, we've got some fun times ahead of us.

Our cost of acquisition is pretty solid.

So give me a little, our cost of acquisition LTV ratio.

So we pay back around about 5.6 months.

So our LTV at this moment as it continues to grow sits just under $400,000.

I guess I question conservative.

I expect it to be larger next month and larger the month after because we're retaining these customers.

So as much as it's conservative, when I look at the future, it's actual.

If I look at the last time we ran it, it was two months ago.

Oh, okay.

Now you're asking me.

I have to come back to you.

Take the 400,000 divided by our average deal value and you get roughly what it is.

Yeah, but some will be obviously paying us a great deal more.

Some will be paying a little bit less.

There is a blend in these things.

I try not to get too lost in what you call the traditional SaaS-based average metrics.