Dominic Edmonds
👤 SpeakerAppearances Over Time
Podcast Appearances
Whilst they exist, they're averages.
The edge cases are the things you can learn more from.
Why is it you have a customer who pay less?
What's the unique case opportunity there?
What is the wider opportunity to get them to pay more?
Why would someone pay vastly more?
What are they getting that others aren't?
So I think it's important to understand the full breadth of your business, not just the middle point.
I couldn't tell you, truthfully.
I'm not really a business book reader.
Oh, I'm currently reading The Essex Serpent.
Oh, yeah.
And I have just ordered the Watchmen sketch edition.
It's called Watchmen Noir.
So I'm looking forward to reading that.
Oh, there's a good question.
And I can't choose me, no?
I think, truthfully, when I look at the book question and actually the CEO I'm studying question, realistically, I like people to be themselves.
You know, as I talk to people who join the business and they want to maybe look up, find a mentor, et cetera.
Who's it they want to be?