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Don Simpson

๐Ÿ‘ค Speaker
157 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

got eight clients in production.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

We were hoping to hit 100 in MRR at some point this year, and we've already hit that.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

So we feel pretty good.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Yeah, you bet.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Thanks, Nathan.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

So what we're doing is we had a live chat service for the last 15 years where we had a BPO companies would outsource to us to engage visitors on their website and convert those visitors into customers.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

And we worked on straight commission.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

So we'd start out and we'd go in and we'd look at their websites and we'd say, well, here's how much potential revenue that we think we can create for you.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Um, one fortune 500 customer we worked for, they were doing $150,000 a year in revenue in live chat.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

And we looked at their analytics and did a forecast.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

So we think we can do 15 million and we did 16 and a half million in the first year.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

So now that was when we started that business, there was probably four or five chat companies in the world.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

And now everybody and everywhere, the chat market has exploded.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Um, so over the years,

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

As we've invested in building out that analytics and building out that technology, it became increasingly more powerful.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

And once we really started to figure it out, we thought, hey, you know what?

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

This is something that we want to take that experience and background that we have in building and using that technology for our own purposes and deploy it so that customers can use it themselves.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

You know, we're still playing with the pricing on it.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

We've got a, I think like an entry point of $5,500 a month.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

It's kind of up to a hundred thousand visitors a month and then over a hundred thousand visitors.

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