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Don Simpson

๐Ÿ‘ค Speaker
157 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Yes.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Well, we've got eight FTEs and historically what we did is we had a team in India that was part of the MarketLink business.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

We actually had a few iterations on this.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

It took us about four or five years to really figure this out and make it work to the point.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

to make the technology work and lift AI where it works and it's accurate and to be able to operationalize based on the scores that we're gleaning from the technology to really make it sing.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

It took quite a few years.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

It wasn't like we just said, hey, we did this overnight.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

And we had a fairly significant team in India.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

We outsourced a bunch of the development to a team in Russia.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

And then just kind of over the years,

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

As we iterate, we got to the point to say, okay, this product is, you know, this technology works and it's good.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

But now we've got a pretty small team internally just to continue to fine tune while we see and try to find that product market fit.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

No, actually, yeah, we have one.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

us we're looking how do you set their quota i guess that's a good question we're looking for a million dollars a year in new revenue from got it and so do you fall through the ratio where if they hit a million dollars in new ar added they're they're making about one-fifth of that in terms of total earnings yeah it'll cost us it costs a little more than that in the first year you don't get things off the ground but that would definitely be yep yep yep interesting do you think you can you can hire 10 aes and sort of follow the same economics well i certainly hope so you know because we did we've done this um

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

One iteration of our business was outbound, demand gen, BDRs.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

We worked for companies like Xerox in the 90s doing that kind of work.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

We worked for Microsoft in the 90s doing that kind of work.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

So we have that in our DNA.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

So my thinking and focus is we should be able to go after the market we're trying to serve with a pretty clear outbound approach.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

There's about 8,000 companies that we identify that have 50,000 plus customers.