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Don Simpson

๐Ÿ‘ค Speaker
157 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

visitors a month on the, on the, and traffic on their website.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

With how many hits with 50,000 visitors plus a month.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Plus we know what their chat tool is.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Cause that's what our, because we've worked extensively in this chat space and working with companies like drift and my person.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

And so we thought, you know, we really tried to hone in and narrow our focus from a go-to-market perspective on that group.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Well, we don't.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

We say you continue to use whatever you're using.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

We're just going to enhance it.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

So, you know, one of the companies, the initial companies that, you know, we've launched and got a testimony.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

We've got quite a few good testimonials, actually, from a short period of time.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

But one of them, a company called PointClickCare, that we increased their lead conversions or a number of conversions on their website.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

by 168% in the first month.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

And that might be a little high, but I think the lowest one we've got so far, I think is 63%.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

And so, because we're used to working from that mindset and that model of, hey, we can use our technology to help define who is a good prospective customer on your site.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

And bots don't work for everybody.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Bots don't sell like salespeople do.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Maybe one day they will, but they don't today.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

So what we do, we go in, we look at their website traffic, and then we say,

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Based on the scores, we would suggest that people who fit this profile, and it works with anonymous visitors.

SaaS Interviews with CEOs, Startups, Founders
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

It's all based on behavior because we did over the course of the 15 years with the BPO, we profiled about a billion visitors and we had 14 million live sales interactions.