Don Simpson

So we took and looking at all of that conversion data, we can go and we can say, well, based on the behavior of that visitor on the website, even if they're anonymous, and that's where, you know, there's a lot of companies out there that are doing that IP reveal or, you know, but ours works on and with anonymous visitor data based on the behavior and what they're consuming on the website.

So we can identify and predict the conversion potential and intent.

and then reach out and engage those people commensurate with that score.

So if it's a really high-scoring visitor, we can say, well, let's get them to a salesperson right away.

If it's a low-scoring visitor, you can still use bots, but you just have to be, I don't know, more calculated in the way you engage the visitors.

Not yet.

Trying to position it as you can use all of those things.

You still have a lot of anonymous visitors on your website that you have no idea who they are and what they do.

They may have very high purchase intent.

Or there may be somebody on your site that doesn't necessarily reveal themselves.

If you do have an IP reveal, you could say,

Based on our score, based on looking at the behavior of this visitor, we think this is a great opportunity and potential that you could do a BDR outreach for somebody who's been on your site but didn't necessarily engage you.

I've been reinvesting everything.

Now I'm just trying to go on that pretty much break-even line.

We're bubbling up a little bit above, a little bit below every month.

As we grow, I'm just going to continue to invest and build.

That's a very good question.

I've heard some crazy numbers.

What's the craziest?

Well, I mean, somebody, you know, the multiples with some of this stuff seem a little off for me, maybe as high as 30 million.