Donald Miller

And everybody in the room just went, actually, no, we're wasting our time. Because those are the three ways that we make the most money. We're talking about something that's actually not going to make us much money at all. We just had a customer bring it up, and we're trying to answer the customer question.

And everybody in the room just went, actually, no, we're wasting our time. Because those are the three ways that we make the most money. We're talking about something that's actually not going to make us much money at all. We just had a customer bring it up, and we're trying to answer the customer question.

And everybody in the room just went, actually, no, we're wasting our time. Because those are the three ways that we make the most money. We're talking about something that's actually not going to make us much money at all. We just had a customer bring it up, and we're trying to answer the customer question.

And everybody in the room just went, actually, no, we're wasting our time. Because those are the three ways that we make the most money. We're talking about something that's actually not going to make us much money at all. We just had a customer bring it up, and we're trying to answer the customer question.

And everybody in the room just went, actually, no, we're wasting our time. Because those are the three ways that we make the most money. We're talking about something that's actually not going to make us much money at all. We just had a customer bring it up, and we're trying to answer the customer question.

We need to just answer the customer's question saying, actually, we've decided not to do that. So you get a filter. That alone will cause a massive sort of forward thrust in your organization because now everybody in the organization is trying to support three things. Then the why, we will accomplish X by Y because of Z. The why is actually your deadline. I recommend setting a two-year deadline.

We need to just answer the customer's question saying, actually, we've decided not to do that. So you get a filter. That alone will cause a massive sort of forward thrust in your organization because now everybody in the organization is trying to support three things. Then the why, we will accomplish X by Y because of Z. The why is actually your deadline. I recommend setting a two-year deadline.

We need to just answer the customer's question saying, actually, we've decided not to do that. So you get a filter. That alone will cause a massive sort of forward thrust in your organization because now everybody in the organization is trying to support three things. Then the why, we will accomplish X by Y because of Z. The why is actually your deadline. I recommend setting a two-year deadline.

We need to just answer the customer's question saying, actually, we've decided not to do that. So you get a filter. That alone will cause a massive sort of forward thrust in your organization because now everybody in the organization is trying to support three things. Then the why, we will accomplish X by Y because of Z. The why is actually your deadline. I recommend setting a two-year deadline.

We need to just answer the customer's question saying, actually, we've decided not to do that. So you get a filter. That alone will cause a massive sort of forward thrust in your organization because now everybody in the organization is trying to support three things. Then the why, we will accomplish X by Y because of Z. The why is actually your deadline. I recommend setting a two-year deadline.

You can go three years. Anything beyond three years is not going to motivate anybody. So we set our goal over a year ago, and now we're about, what, 10 months away from hitting it, and we're on track to hit it. So what a deadline does inside of a mission statement creates a sense of urgency. You say, Don, mission statements don't have deadlines. You know, you're right.

You can go three years. Anything beyond three years is not going to motivate anybody. So we set our goal over a year ago, and now we're about, what, 10 months away from hitting it, and we're on track to hit it. So what a deadline does inside of a mission statement creates a sense of urgency. You say, Don, mission statements don't have deadlines. You know, you're right.

You can go three years. Anything beyond three years is not going to motivate anybody. So we set our goal over a year ago, and now we're about, what, 10 months away from hitting it, and we're on track to hit it. So what a deadline does inside of a mission statement creates a sense of urgency. You say, Don, mission statements don't have deadlines. You know, you're right.

You can go three years. Anything beyond three years is not going to motivate anybody. So we set our goal over a year ago, and now we're about, what, 10 months away from hitting it, and we're on track to hit it. So what a deadline does inside of a mission statement creates a sense of urgency. You say, Don, mission statements don't have deadlines. You know, you're right.

You can go three years. Anything beyond three years is not going to motivate anybody. So we set our goal over a year ago, and now we're about, what, 10 months away from hitting it, and we're on track to hit it. So what a deadline does inside of a mission statement creates a sense of urgency. You say, Don, mission statements don't have deadlines. You know, you're right.

You can go three years. Anything beyond three years is not going to motivate anybody. So we set our goal. over a year ago, and now we're about, what, 10 months away from hitting it, and we're on track to hit it. So what a deadline does inside of a mission statement creates a sense of urgency. You say, Don, mission statements don't have deadlines. You know, you're right.

You can go three years. Anything beyond three years is not going to motivate anybody. So we set our goal. over a year ago, and now we're about, what, 10 months away from hitting it, and we're on track to hit it. So what a deadline does inside of a mission statement creates a sense of urgency. You say, Don, mission statements don't have deadlines. You know, you're right.

You can go three years. Anything beyond three years is not going to motivate anybody. So we set our goal. over a year ago, and now we're about, what, 10 months away from hitting it, and we're on track to hit it. So what a deadline does inside of a mission statement creates a sense of urgency. You say, Don, mission statements don't have deadlines. You know, you're right.

You can go three years. Anything beyond three years is not going to motivate anybody. So we set our goal. over a year ago, and now we're about, what, 10 months away from hitting it, and we're on track to hit it. So what a deadline does inside of a mission statement creates a sense of urgency. You say, Don, mission statements don't have deadlines. You know, you're right.

You can go three years. Anything beyond three years is not going to motivate anybody. So we set our goal. over a year ago, and now we're about, what, 10 months away from hitting it, and we're on track to hit it. So what a deadline does inside of a mission statement creates a sense of urgency. You say, Don, mission statements don't have deadlines. You know, you're right.