Donald Miller

Big companies pay millions and millions of dollars to bring in sales trainers and up to 70% of their sales force will ignore it. They're only getting 30% adoption, if that. And so I don't love the idea of sales training. What I love, though, is to teach all sorts of sales account executives, all sorts of small business owners.

Big companies pay millions and millions of dollars to bring in sales trainers and up to 70% of their sales force will ignore it. They're only getting 30% adoption, if that. And so I don't love the idea of sales training. What I love, though, is to teach all sorts of sales account executives, all sorts of small business owners.

Big companies pay millions and millions of dollars to bring in sales trainers and up to 70% of their sales force will ignore it. They're only getting 30% adoption, if that. And so I don't love the idea of sales training. What I love, though, is to teach all sorts of sales account executives, all sorts of small business owners.

Big companies pay millions and millions of dollars to bring in sales trainers and up to 70% of their sales force will ignore it. They're only getting 30% adoption, if that. And so I don't love the idea of sales training. What I love, though, is to teach all sorts of sales account executives, all sorts of small business owners.

Big companies pay millions and millions of dollars to bring in sales trainers and up to 70% of their sales force will ignore it. They're only getting 30% adoption, if that. And so I don't love the idea of sales training. What I love, though, is to teach all sorts of sales account executives, all sorts of small business owners.

I love teaching them a formula to do one specific thing, and that is this. Write a follow-up email to a customer that will close the deal. So let's say you spend a day with a customer. Maybe you were at a workshop and there were 5,000 people in the audience and a bunch of them gave you your email address.

I love teaching them a formula to do one specific thing, and that is this. Write a follow-up email to a customer that will close the deal. So let's say you spend a day with a customer. Maybe you were at a workshop and there were 5,000 people in the audience and a bunch of them gave you your email address.

I love teaching them a formula to do one specific thing, and that is this. Write a follow-up email to a customer that will close the deal. So let's say you spend a day with a customer. Maybe you were at a workshop and there were 5,000 people in the audience and a bunch of them gave you your email address.

I love teaching them a formula to do one specific thing, and that is this. Write a follow-up email to a customer that will close the deal. So let's say you spend a day with a customer. Maybe you were at a workshop and there were 5,000 people in the audience and a bunch of them gave you your email address.

I love teaching them a formula to do one specific thing, and that is this. Write a follow-up email to a customer that will close the deal. So let's say you spend a day with a customer. Maybe you were at a workshop and there were 5,000 people in the audience and a bunch of them gave you your email address.

Whatever it is, what you want to do is you actually want to go back to your hotel room or go back home, open up your computer, and you want to email whoever you just had a conversation with a email. And this is what the email needs to do in order to close the sale. First, start with the problem. Earlier today, we talked about how we all struggle with X, and I know that can be very painful.

Whatever it is, what you want to do is you actually want to go back to your hotel room or go back home, open up your computer, and you want to email whoever you just had a conversation with a email. And this is what the email needs to do in order to close the sale. First, start with the problem. Earlier today, we talked about how we all struggle with X, and I know that can be very painful.

Whatever it is, what you want to do is you actually want to go back to your hotel room or go back home, open up your computer, and you want to email whoever you just had a conversation with a email. And this is what the email needs to do in order to close the sale. First, start with the problem. Earlier today, we talked about how we all struggle with X, and I know that can be very painful.

Whatever it is, what you want to do is you actually want to go back to your hotel room or go back home, open up your computer, and you want to email whoever you just had a conversation with a email. And this is what the email needs to do in order to close the sale. First, start with the problem. Earlier today, we talked about how we all struggle with X, and I know that can be very painful.

Whatever it is, what you want to do is you actually want to go back to your hotel room or go back home, open up your computer, and you want to email whoever you just had a conversation with a email. And this is what the email needs to do in order to close the sale. First, start with the problem. Earlier today, we talked about how we all struggle with X, and I know that can be very painful.

Start with the problem. Step two, position your product as the solution to the problem. Nobody has to deal with this anymore because we have created X. And if you buy X, your problem will be solved. That's step two. Step one, define the problem. Step two, position your product as the solution to the problem. Step three, give them a three-step plan to buy it.

Start with the problem. Step two, position your product as the solution to the problem. Nobody has to deal with this anymore because we have created X. And if you buy X, your problem will be solved. That's step two. Step one, define the problem. Step two, position your product as the solution to the problem. Step three, give them a three-step plan to buy it.

Start with the problem. Step two, position your product as the solution to the problem. Nobody has to deal with this anymore because we have created X. And if you buy X, your problem will be solved. That's step two. Step one, define the problem. Step two, position your product as the solution to the problem. Step three, give them a three-step plan to buy it.

Start with the problem. Step two, position your product as the solution to the problem. Nobody has to deal with this anymore because we have created X. And if you buy X, your problem will be solved. That's step two. Step one, define the problem. Step two, position your product as the solution to the problem. Step three, give them a three-step plan to buy it.

Start with the problem. Step two, position your product as the solution to the problem. Nobody has to deal with this anymore because we have created X. And if you buy X, your problem will be solved. That's step two. Step one, define the problem. Step two, position your product as the solution to the problem. Step three, give them a three-step plan to buy it.