Donald

So see and spray technology, that's technology that allows you to save on chemical use because it only sprays when it sees something.

Correct.

Correct.

Correct.

And Rachel, how about you? What technology have you seen that you're most excited about?

And Rachel, how about you? What technology have you seen that you're most excited about?

And Rachel, how about you? What technology have you seen that you're most excited about?

Okay, Brad, why don't you round out that question?

Okay, Brad, why don't you round out that question?

Okay, Brad, why don't you round out that question?

I want to elaborate on what you said earlier, Scott, about how you don't have all of the same color of equipment, even though you enjoy working with the dealer that provides you John Deere equipment. But you also mentioned that. there may be a different way that companies should approach the relationships they build with farmers themselves.

I want to elaborate on what you said earlier, Scott, about how you don't have all of the same color of equipment, even though you enjoy working with the dealer that provides you John Deere equipment. But you also mentioned that. there may be a different way that companies should approach the relationships they build with farmers themselves.

I want to elaborate on what you said earlier, Scott, about how you don't have all of the same color of equipment, even though you enjoy working with the dealer that provides you John Deere equipment. But you also mentioned that. there may be a different way that companies should approach the relationships they build with farmers themselves.

So as you think about what that future relationship should look like with a farmer, I'll let you start off. How do you think companies could best get farmers to try a new product?

So as you think about what that future relationship should look like with a farmer, I'll let you start off. How do you think companies could best get farmers to try a new product?

So as you think about what that future relationship should look like with a farmer, I'll let you start off. How do you think companies could best get farmers to try a new product?

So Brad at Continuum Ag, you guys are delivering a message that's new to a lot of different producers. How have you successfully connected with those that are early adopters?

So Brad at Continuum Ag, you guys are delivering a message that's new to a lot of different producers. How have you successfully connected with those that are early adopters?

So Brad at Continuum Ag, you guys are delivering a message that's new to a lot of different producers. How have you successfully connected with those that are early adopters?

Yeah, and Rachel, as you've got an inside path to what influencers are being used as, can you shed light on how that could help approach the farmer or get product into a farmer's hand?