Donald

Yeah, and Rachel, as you've got an inside path to what influencers are being used as, can you shed light on how that could help approach the farmer or get product into a farmer's hand?

Yeah, and Rachel, as you've got an inside path to what influencers are being used as, can you shed light on how that could help approach the farmer or get product into a farmer's hand?

That's good. Corey, to wrap up the question prior to that, how do they successfully sell to you?

That's good. Corey, to wrap up the question prior to that, how do they successfully sell to you?

That's good. Corey, to wrap up the question prior to that, how do they successfully sell to you?

Yeah. Just to echo in that, I think you're you're both right. It goes the communication route. So much of this is a relationship built industry. And I don't think that's anything new to the group that's out here. And we appreciate the fact that you do invest in employees that can connect.

Yeah. Just to echo in that, I think you're you're both right. It goes the communication route. So much of this is a relationship built industry. And I don't think that's anything new to the group that's out here. And we appreciate the fact that you do invest in employees that can connect.

Yeah. Just to echo in that, I think you're you're both right. It goes the communication route. So much of this is a relationship built industry. And I don't think that's anything new to the group that's out here. And we appreciate the fact that you do invest in employees that can connect.

the farm level meet you where you need to be identify the appropriate person that's going to call those shots which is really good but i want to know from you guys and i'll let whoever wants to go first on this one do where's technology lacking right now where is the biggest area of need for improvement in agriculture i think i think any time that if you want to have success you have to have alignment right and so i think

the farm level meet you where you need to be identify the appropriate person that's going to call those shots which is really good but i want to know from you guys and i'll let whoever wants to go first on this one do where's technology lacking right now where is the biggest area of need for improvement in agriculture i think i think any time that if you want to have success you have to have alignment right and so i think

the farm level meet you where you need to be identify the appropriate person that's going to call those shots which is really good but i want to know from you guys and i'll let whoever wants to go first on this one do where's technology lacking right now where is the biggest area of need for improvement in agriculture i think i think any time that if you want to have success you have to have alignment right and so i think

What about you, Corey? Where do you feel technology is lacking?

What about you, Corey? Where do you feel technology is lacking?

What about you, Corey? Where do you feel technology is lacking?

That's right. UX is a big deal. That's one of those tech terms I stole from the program. But it is. It's going to be important, especially when you're bombarded by a lot of different companies trying to get your attention at the same time. It's typically a very short decision-making window for operations to implement something new before the next growing season.

That's right. UX is a big deal. That's one of those tech terms I stole from the program. But it is. It's going to be important, especially when you're bombarded by a lot of different companies trying to get your attention at the same time. It's typically a very short decision-making window for operations to implement something new before the next growing season.

That's right. UX is a big deal. That's one of those tech terms I stole from the program. But it is. It's going to be important, especially when you're bombarded by a lot of different companies trying to get your attention at the same time. It's typically a very short decision-making window for operations to implement something new before the next growing season.

But Brad, as you think about where you can see advancements in technology, where's the hole that we need filled?

But Brad, as you think about where you can see advancements in technology, where's the hole that we need filled?

But Brad, as you think about where you can see advancements in technology, where's the hole that we need filled?