Donnell Rawlings

Yeah, it's like candy bars.

Like Pizzagate with pizza.

Mr. Goodbar for this good bar.

Oh, okay.

Not that I've had those experiences, Joe, but this is the times that I frequent the streets, which aren't anymore.

Not too often, these are the stories that they tell.

Interesting.

And these facts, you don't need them for anything but for business.

Well, they do a history on what people like.

I was watching or reading a story about the people that started Forever 21.

I forget what the brand was.

It was some Koreans from South Korea.

Not to be confused with Kim Jong-un and those people.

But they were tailors of something.

They started a small boutique.

And what they would do was they would have these clothing, pieces of clothing, and they would really pay particular attention to what colors people like, what was...

selling the most, whatever, and that's what they buy.

And one of the things that made Forever 21 so popular, because they had really inexpensive, the clothes weren't expensive, but they was turning them over so quick.

So people do case studies and see what people are attracted to.

I know with black people, you put a lemon pepper on anything,