Dorin Rosenshine

I had no money when I started the company.

Yeah, let's do it.

Yeah, so we basically enable companies to run online ads to you based off of your phone call activity.

So if you're calling up a bank and you're talking about a mortgage, we enable the bank to then show you ads online based on the fact that you called and you spoke about that mortgage.

It is sort of a cookie.

So basically what we do is we connect your online presence with the phone call that you make.

So if you're on a website and then you transition into a phone call, we have technology that basically follows you around.

It connects the phone call that you just placed to your online session and appends the data from the phone call back into your online session, then enabling companies to advertise to you based off of that.

So I missed what you said because you broke off a little bit.

So you asked about... Sure.

Oh, yes.

But your calling is a much more, a much stronger indicator of your interest, right?

So if you're on the website and once you call, right, you've left the website.

Now, without connecting your phone call data to your website activity, the company has no idea if you left because you called or if you just left because you weren't interested.

Right.

So what we do is once you're on the website, we generate a unique identifier to you and we append that identifier to the phone number.

So once you dial, as soon as the call connects, that code, it's like a numeric code, it's being dialed immediately as soon as the call connects.

And it's being picked up by the call center.

Right.

So if you're on your mobile phone and you're... So there's two scenarios, right?