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Doug Breaker

๐Ÿ‘ค Speaker
156 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

I had no money when I started the company.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

It was $160 million, which is the size of many IPOs.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

So I joined Scripted in February.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

So I've been here, what, 10 months now.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Prior to me joining, Scripted was a freelance marketplace of freelance writers.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

You could come in and get anything written you wanted, a blog post, a white paper, whatnot.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Since I've joined, we're moving a bit more towards kind of managed content marketing.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

um, to be an alternative to Facebook ad spend or Google ad spend using a whole bunch of crazy analytical SEO tools to give you the kind of the most efficient, most effective content marketing calendar possible.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

No, not enterprise.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Actually our target customers are usually, you know, five to a hundred people.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

We're usually dealing with the founder, uh, CEO type, uh, head of marketing.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Okay.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Um,

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Companies that really want to get tons of qualified traffic without having to go pay AdWords or Facebook ads, you know, continually for that traffic.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Yeah, we have a subscription fee every month.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

And then the content is extra.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Yeah, we have three levels.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

We have $149, $299, and then our cruise control is kind of the managed content marketing is right around $1,000 a month.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Between the three plans.

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