Doug Breaker

If not, I mean, stick around for a little bit and then walk and do the next one.

Yeah, no, the founding teams, God bless them, have gone through all of that pain of like,

building the product, finding the customers, building the base.

And then having seen so many of these things now through Xenon, we come in and you know, and you can see the similarities and what works and what doesn't.

So it's much easier to come in and buy than to build from scratch.

Favorite business book is Good to Great by Jim Collins.

In Chicago.

Um, he's not CEO anymore, but, uh, my buddy, Chris Brown, uh, I knew him at orbits.

He ran, um, uh, Kapow events for the last three years and just sold it.

Um, he's amazing.

I don't think his next gig is public yet, so I'm not allowed to say, but all right.

Um, great question.

Um,

It's not ours, but just content and like very well written, unique, awesome content because you build the followers and you build the people interested in it.

And that just keeps paying dividends over and over again.

No, but Narrative Sciences, which is a competitor, is here in Chicago as well.

And we talked to them a bunch when I was at Home Finder, the real estate website, about creating automated real estate content.

But it's not something we worry about too much with Scripted and what we do.

It works really well when you have a really defined data set.

Um, and the form, the articles are really formulaic.