Doug Breaker

Um, and so the question is like, Hey, how high can you push the paid side?

Uh, does that scale with spend, right?

Does the CAC stay the same as you spend more?

Um, and then on the content side, it's, it,

that's like a good year investment.

Um, you know, you start, you can get early hits, but you know, you really have to put a good six to 12 months into that to see a really great return on it.

But you do, which is, which is awesome.

Uh, seven are in Chicago.

One is in Vegas.

One is in San Fran right now.

Yeah, everyone's unique.

Like, so when I was at Earth Class Mail, Xenon sold that after 18 months to Scaleworks.

And then I stayed on for another 10 months and then just decided to come back into Xenon.

It all depends.

I think each one's unique.

It worked out for me that way this last time, and we'll see what happens this next time.

But generally, that's the plan of, hey, come in, get a cash flow positive, grow it, make it really attractive to sell to a strategic.

And then...

you know, see what the deal holds.

If it's a great company, you want to stay, you know, stick around.