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Doug Breaker

๐Ÿ‘ค Speaker
156 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

No, less than that.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Between 10 and 20.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Okay.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Yeah, it's hard because we charge a fee, whereas Upwork doesn't charge a monthly fee, you know,

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

most of our competitors, there's a bunch writer, well, writer access charges a fee now, but, um, text broker that if you just search like content writing, like you'll, the whole first page of Google is competitors that don't charge a monthly fee.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Yep.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Um, and writing quality varies, but, uh, so we charge a fee.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

So that, that is contributing to churn.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Um,

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

And then we need to do a better job of showing people exactly how to do content marketing.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Because when it's done right, it really, really works.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

And it's a better investment than paid ads.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Uh, total blended is right around a thousand bucks.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Okay.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

So that's good.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

So your two month payback is max.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

And we're eating our own dog food.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

So we're doing a ton of content, um, stuff.

SaaS Interviews with CEOs, Startups, Founders
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

And so that's, it's not quite as trackable as the paid side.