Doug DeMuro

And apparently, Schutz said, not only did it happen, but Helmut Bott was grinning like the Cheshire Cat when I drew that line. Like, it was like this moment, like, we're going to do this. And it, like, really, apparently, really, in his words, it really actually was a true story.

And apparently, Schutz said, not only did it happen, but Helmut Bott was grinning like the Cheshire Cat when I drew that line. Like, it was like this moment, like, we're going to do this. And it, like, really, apparently, really, in his words, it really actually was a true story.

That's so great.

That's so great.

Now, of course, if you're shoots, you'd want to tell the story because it's become so famous. But, you know, from his mouth at least, the story is real.

Now, of course, if you're shoots, you'd want to tell the story because it's become so famous. But, you know, from his mouth at least, the story is real.

The problem with this decision, you'll get into more economic realities of this situation as the 80s kind of draw to a close, whatever. But the problem with this decision was the company was planning on ending the 911.

The problem with this decision, you'll get into more economic realities of this situation as the 80s kind of draw to a close, whatever. But the problem with this decision was the company was planning on ending the 911.

And so by drawing that line, symbolic though it was, we're going to keep doing this, it also committed a lot of the company's resources to now refreshing something that they hadn't planned on refreshing.

And so by drawing that line, symbolic though it was, we're going to keep doing this, it also committed a lot of the company's resources to now refreshing something that they hadn't planned on refreshing.

It's not a good situation because now you have three aged products. And so the economy is slowing and your cars are not really competitive. Yes.

It's not a good situation because now you have three aged products. And so the economy is slowing and your cars are not really competitive. Yes.

And it just so happened that at this time, you know, Japan was kind of having an economic boom. And as a result of that, they started making these sports cars, the exact sports cars you're describing. So the Nissan 300ZX has to show up, the Toyota Supra, you know, all these cars are showing up.

And it just so happened that at this time, you know, Japan was kind of having an economic boom. And as a result of that, they started making these sports cars, the exact sports cars you're describing. So the Nissan 300ZX has to show up, the Toyota Supra, you know, all these cars are showing up.

And by the way, they don't have four-cylinder engines and they're not 25, 20-year-old platforms like the 968 was. And there was very little reason to buy a 968. Right.

And by the way, they don't have four-cylinder engines and they're not 25, 20-year-old platforms like the 968 was. And there was very little reason to buy a 968. Right.

Yeah. This is that era. They were all just starting to come in then and starting to blow up. And they offered, just as they do today, this great value proposition of big power for not as much money.

Yeah. This is that era. They were all just starting to come in then and starting to blow up. And they offered, just as they do today, this great value proposition of big power for not as much money.

Like nobody's buying those anymore. And the 928 by then was so old that sales were a trickle. By 90, there were three products, which was the entry level, which was the 944 that became the 968. Then there was the 911. which was actually the 964 911 by that point. It only makes things even more confusing. And then there was the 928, which was the front engine V8 flagship car. That nobody wanted.

Like nobody's buying those anymore. And the 928 by then was so old that sales were a trickle. By 90, there were three products, which was the entry level, which was the 944 that became the 968. Then there was the 911. which was actually the 964 911 by that point. It only makes things even more confusing. And then there was the 928, which was the front engine V8 flagship car. That nobody wanted.