Full Episode
It's definitely Porsche. Porsche. Porsche. Yeah, definitely don't say Porsche. Definitely don't say Porsche.
The family says it more like, because I met one of them at one point, they say it more like, not like Porsche, but more like Porsche. But it's hard, I think it's a German thing, and I think it's difficult to, so we all say Porsche, Porsche.
If you say Porsche with a German accent, it comes out like Porsche. Yeah. So I think it's almost like.
Yeah, yeah, yeah. Yeah, that's probably exactly what it is.
Who got the truth? Is it you? Is it you? Is it you? Who got the truth now? Is it you? Is it you? Is it you? Sit me down. Say it straight. Another story on the way.
Welcome to Season 12, Episode 6 of Acquired, the podcast about great technology companies and the stories and playbooks behind them. I'm Ben Gilbert. I'm David Rosenthal. And we are your hosts. Today, we tell the story of Porsche. If you liked our LVMH episode, you are going to love this one. And not just because it's a European luxury brand.
There is possibly even more family drama, creeping takeovers, and complex corporate structures at play. But why is Porsche, the brand and the product, so special? The company has struck an incredible balance of both building some of the world's finest supercars while also being a great daily driver, unlike, say, a Ferrari or a Lamborghini.
Of course, these are expensive daily drivers with the average Porsche costing $110,000. But they have managed to nail being a prestige brand with pricing power and make a ton of cars at $350,000 per year. Today, we'll study how they cultivated such a vibrant community, which conveniently for them is comprised of extremely wealthy people.
But it has not always been this way, and it certainly didn't start this way. Today's story has Nazis, tanks, the first electric vehicles, and, like most luxury brands, some misadventures in the 1980s. Oh, yes. And if you like quirks and features, you're going to be pumped about our partner in crime to help us tell this story, Doug DeMuro.
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