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Doug DeMuro

👤 Person
592 total appearances

Appearances Over Time

Podcast Appearances

Acquired
Porsche (with Doug DeMuro)

We could be speculative because we know we got the money coming in. And Beetle continues to be more and more and more popular. It only continues to embolden them to reinvest. Right.

Acquired
Porsche (with Doug DeMuro)

We could be speculative because we know we got the money coming in. And Beetle continues to be more and more and more popular. It only continues to embolden them to reinvest. Right.

Acquired
Porsche (with Doug DeMuro)

Right. Right, right, right. And what was starting to happen was the 356 was one of the leaders of the charge of the sports car in that era. And what was clearly starting to happen was other sports cars are showing up that were refining some of the principles. Yes.

Acquired
Porsche (with Doug DeMuro)

Right. Right, right, right. And what was starting to happen was the 356 was one of the leaders of the charge of the sports car in that era. And what was clearly starting to happen was other sports cars are showing up that were refining some of the principles. Yes.

Acquired
Porsche (with Doug DeMuro)

And all these are starting to show up. Yeah, Austin, everything is like, okay, there's a lot of pressure.

Acquired
Porsche (with Doug DeMuro)

And all these are starting to show up. Yeah, Austin, everything is like, okay, there's a lot of pressure.

Acquired
Porsche (with Doug DeMuro)

So X, zero, X. And in fact, all Peugeot cars even to this day are named 205, 206, 207, 208. That's the 308, 408, 508. And so they trademarked them all just knowing that eventually that would happen.

Acquired
Porsche (with Doug DeMuro)

So X, zero, X. And in fact, all Peugeot cars even to this day are named 205, 206, 207, 208. That's the 308, 408, 508. And so they trademarked them all just knowing that eventually that would happen.

Acquired
Porsche (with Doug DeMuro)

Now, the story that I hear, have heard about this, is that they said, well, we got these badges that say 9-0-1. Why don't we do 9-1-1 because we have the 9 and the 1 already? Yeah. Hence the 911. Hence the 911. Some of this may be more apocryphal than others. One of the things that I don't understand is why they wanted to call the car the 901 in the first place.

Acquired
Porsche (with Doug DeMuro)

Now, the story that I hear, have heard about this, is that they said, well, we got these badges that say 9-0-1. Why don't we do 9-1-1 because we have the 9 and the 1 already? Yeah. Hence the 911. Hence the 911. Some of this may be more apocryphal than others. One of the things that I don't understand is why they wanted to call the car the 901 in the first place.

Acquired
Porsche (with Doug DeMuro)

And I was never really able to get great information about that. The 356 was purportedly named because it was the 356 engineering project they did. But did they really do 500 engineering projects between 356 and 901s?

Acquired
Porsche (with Doug DeMuro)

And I was never really able to get great information about that. The 356 was purportedly named because it was the 356 engineering project they did. But did they really do 500 engineering projects between 356 and 901s?

Acquired
Porsche (with Doug DeMuro)

And now they go forward and backward.

Acquired
Porsche (with Doug DeMuro)

And now they go forward and backward.

Acquired
Porsche (with Doug DeMuro)

It gets complicated because what ends up happening, just like happens to every car, is they start to get redesigned. As the years go on, they need newer models. They still call it the 911. The only way to distinguish the newer version from the older version is to call it by the project number, which is 964, 993, etc., etc.

Acquired
Porsche (with Doug DeMuro)

It gets complicated because what ends up happening, just like happens to every car, is they start to get redesigned. As the years go on, they need newer models. They still call it the 911. The only way to distinguish the newer version from the older version is to call it by the project number, which is 964, 993, etc., etc.

Acquired
Porsche (with Doug DeMuro)

And so if you're really into it, you've got to know not just that it's a 911, but which version it is.

Acquired
Porsche (with Doug DeMuro)

And so if you're really into it, you've got to know not just that it's a 911, but which version it is.

Acquired
Porsche (with Doug DeMuro)

It's a little complicated. Maybe that's part of the success. There's sort of a language you have to speak in order to get Porsche to an extent. And there's something to that.

Acquired
Porsche (with Doug DeMuro)

It's a little complicated. Maybe that's part of the success. There's sort of a language you have to speak in order to get Porsche to an extent. And there's something to that.