Doug Wolf

But what's funny is you just start canceling them out.

Every time the payment doesn't go through, what we find is there's just payments that are only meant to go through once.

And

What's nice is we've got a product that once they start using it, they don't want to stop.

And as soon as that's gone, they're resigning back up.

So we're averaging four recurrence.

So we're averaging about four different recurring... These are business days.

and dropping like, and you lose because what happens is they end up buying.

They either do two things.

One of the, they drop off because of the payment and then come back on and sign on.

That's why our average return is four or they, or they just buy a lifetime.

Right.

And so we're trying to reach that point where we get up enough recurrent monthly recurring revenue that we could comfortably, you know, we could at least live on that and then begin to increase the price of our, of our lifetime.

Yeah.

Favorite, favorite, Snow Leopard.

Scott Belsky.

Thrivecart.

Oh, it's a mess.

I can't.

Well, a 44-year-old dude lives in an apartment, right?