Douglas Lusted

Uh, we're at about 25,000.

Okay.

About five grand.

So we have like out of the 18 customers, um, all 18 of them, um, were, were kind of started out as pilots, which is kind of an ugly term for us, but, um, we often have to go through fairly long pilots.

And then we've had about six of those 18 converts so far.

uh yeah we had one uh we had one client um stop our service after the pilot said they didn't want it um it's kind of an interesting space where and it's very disruptive i mean is it competitive i mean do you have competitors or what we have guys who use cameras so they put a camera on the screen and track people we actually track people through small wi-fi sensors

So I wouldn't say it's very competitive.

It's just the industry is slow to adapt or adopt these types of things.

I mean, they've been telling their clients, you know, hey, a million people walk by this display, just trust us.

And then when we come back with the data and it says, well, actually, only half a million people walk by this screen.

You know, some people don't like that.

So it's based on a CPM rate.

So cost per thousand people.

Let's say the mall...

How do you know a million people go through it a year and your billboard is up there for a month?

They'll divide a million by 12 and say, OK, you know, it's X amount of dollars per impression.

Therefore, you owe us X amount of dollars.

But it's not very accurate.

It really depends.

it varies so much.