Douglas Lusted

speaker

106 appearances 1 recordings 1 series first heard Jul 2016 last heard Jul 2016

Douglas Lusted’s voice in public audio — every appearance, attributed to the second.

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Like if you're in a mall, it depends what mall, it depends the general income of, of the traffic that's going through.

In mountain view, you're probably looking at about 80 bucks per screen per month.

Or sorry, 80 bucks per screen per week.

Yeah.

Exactly, exactly.

Yeah, this industry is in a tough time battling online because online has clear data to show the ROI.

There is no data to show ROI.

So advertisers are starting to become a little bit more skeptical of it, which is why we created our platform.

I think they're going to have to adapt.

I don't think it's going to, you know, I don't think the industry is going to fold by any means.

It's growing by about 35% per year.

Measured by what?

So I don't think I don't think it's going to disappear.

It's just going to absolutely have to adopt platforms like ours or similar technologies if they want to if they want to keep that growth.

Um, I would, uh, open an online bidding, um, platform so that people can start buying billboard ads online.

Cause right now you can't do that.

You have to physically call the billboard owner and try and make a deal.

So real-time bidding is what I would, I would do with it.

Too early.

We're just hustling right now.

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