Dr. Adi Jaffe

Yeah. Like in your situation, I'm over committing. I'm saying yes too much to people. I need to say no to people more. Sounds so simple. It's like, oh, duh, thank you. Now you just help. I'm the best psychologist on the face of the planet, right?

Yeah. Like in your situation, I'm over committing. I'm saying yes too much to people. I need to say no to people more. Sounds so simple. It's like, oh, duh, thank you. Now you just help. I'm the best psychologist on the face of the planet, right?

Stop eating sugar. I mean, you don't even need 12 steps. I got one. This is it, right? It's a one step. Just stop doing the bad thing. People keep failing. They don't understand why. The reason people are failing is that response, that behavior is not standing on its own. It's a response to an activation caused by a frame, caused by a perception.

Stop eating sugar. I mean, you don't even need 12 steps. I got one. This is it, right? It's a one step. Just stop doing the bad thing. People keep failing. They don't understand why. The reason people are failing is that response, that behavior is not standing on its own. It's a response to an activation caused by a frame, caused by a perception.

Stop eating sugar. I mean, you don't even need 12 steps. I got one. This is it, right? It's a one step. Just stop doing the bad thing. People keep failing. They don't understand why. The reason people are failing is that response, that behavior is not standing on its own. It's a response to an activation caused by a frame, caused by a perception.

So the whole point of the book is to say when a negative outcome happens, and this is to me, I've learned this over the last 20 years of my own behavioral change, we'll get to my story, but in the last 23 years, I had to do essentially 180 degree turn in my own life, right?

So the whole point of the book is to say when a negative outcome happens, and this is to me, I've learned this over the last 20 years of my own behavioral change, we'll get to my story, but in the last 23 years, I had to do essentially 180 degree turn in my own life, right?

So the whole point of the book is to say when a negative outcome happens, and this is to me, I've learned this over the last 20 years of my own behavioral change, we'll get to my story, but in the last 23 years, I had to do essentially 180 degree turn in my own life, right?

And so I had to learn very, very quickly in order to save myself, how do I make sure that I do not keep ruining my life by making really, really wrong choices? But what I've learned through literature, through studying psychology, getting my PhD, all this stuff is you actually normally learn through failure. Avoiding failure is a bad idea.

And so I had to learn very, very quickly in order to save myself, how do I make sure that I do not keep ruining my life by making really, really wrong choices? But what I've learned through literature, through studying psychology, getting my PhD, all this stuff is you actually normally learn through failure. Avoiding failure is a bad idea.

And so I had to learn very, very quickly in order to save myself, how do I make sure that I do not keep ruining my life by making really, really wrong choices? But what I've learned through literature, through studying psychology, getting my PhD, all this stuff is you actually normally learn through failure. Avoiding failure is a bad idea.

And I give examples in the book, but you look at the most successful human beings on the face of the planet. And regardless of how you feel politically, let's put Elon Musk in that category. Let's put Henry Ford. Let's put Steve Jobs. Let's put Michael Jordan. The biggest successes on the face of the planet are successes because they don't fear failure.

And I give examples in the book, but you look at the most successful human beings on the face of the planet. And regardless of how you feel politically, let's put Elon Musk in that category. Let's put Henry Ford. Let's put Steve Jobs. Let's put Michael Jordan. The biggest successes on the face of the planet are successes because they don't fear failure.

And I give examples in the book, but you look at the most successful human beings on the face of the planet. And regardless of how you feel politically, let's put Elon Musk in that category. Let's put Henry Ford. Let's put Steve Jobs. Let's put Michael Jordan. The biggest successes on the face of the planet are successes because they don't fear failure.

Or at least they know how to leverage it once it happens, right? And so those negative outcomes that people come to me for, they're great opportunities. But what most people try to do is they say, hey, tell me how to never end up in that situation again. They try to kind of brush it under the rug and avoid it. And I say, hold on.

Or at least they know how to leverage it once it happens, right? And so those negative outcomes that people come to me for, they're great opportunities. But what most people try to do is they say, hey, tell me how to never end up in that situation again. They try to kind of brush it under the rug and avoid it. And I say, hold on.

Or at least they know how to leverage it once it happens, right? And so those negative outcomes that people come to me for, they're great opportunities. But what most people try to do is they say, hey, tell me how to never end up in that situation again. They try to kind of brush it under the rug and avoid it. And I say, hold on.

The way we're going to teach you how to not end up there again is to actually hyperanalyze it. We need to lean into the discomfort. We need to understand why did you end up finding yourself in that situation? And there are a lot of specific pieces of how I talk about that in the book, but I really make people break down.

The way we're going to teach you how to not end up there again is to actually hyperanalyze it. We need to lean into the discomfort. We need to understand why did you end up finding yourself in that situation? And there are a lot of specific pieces of how I talk about that in the book, but I really make people break down.

The way we're going to teach you how to not end up there again is to actually hyperanalyze it. We need to lean into the discomfort. We need to understand why did you end up finding yourself in that situation? And there are a lot of specific pieces of how I talk about that in the book, but I really make people break down.