Dr. BJ Fogg

If you focus on new habits that you want, there's a way to design them into your life. And that's what finding habits is all about. That's what the book's all about. And so the book is doing two things at once. Number one, it's presenting an absolutely new way of thinking about how behavior works, a new model and a new set of models, which I think is really groundbreaking.

If you focus on new habits that you want, there's a way to design them into your life. And that's what finding habits is all about. That's what the book's all about. And so the book is doing two things at once. Number one, it's presenting an absolutely new way of thinking about how behavior works, a new model and a new set of models, which I think is really groundbreaking.

If you focus on new habits that you want, there's a way to design them into your life. And that's what finding habits is all about. That's what the book's all about. And so the book is doing two things at once. Number one, it's presenting an absolutely new way of thinking about how behavior works, a new model and a new set of models, which I think is really groundbreaking.

A behavior model is a big deal. And then it's also telling people how to apply this in a really easy way in their everyday lives. So in writing the book, I'm starting to do both at once, then I hope that you see.

A behavior model is a big deal. And then it's also telling people how to apply this in a really easy way in their everyday lives. So in writing the book, I'm starting to do both at once, then I hope that you see.

A behavior model is a big deal. And then it's also telling people how to apply this in a really easy way in their everyday lives. So in writing the book, I'm starting to do both at once, then I hope that you see.

Yeah. Well, right now, there are two medical doctors who are part of my boot camp this month. And one of them is from Ireland. And he, after class three, I think, or after class two, he emailed me and said, BJ, I now see for the last 20 years, I've been doing this exactly wrong. And I felt kind of bad.

Yeah. Well, right now, there are two medical doctors who are part of my boot camp this month. And one of them is from Ireland. And he, after class three, I think, or after class two, he emailed me and said, BJ, I now see for the last 20 years, I've been doing this exactly wrong. And I felt kind of bad.

Yeah. Well, right now, there are two medical doctors who are part of my boot camp this month. And one of them is from Ireland. And he, after class three, I think, or after class two, he emailed me and said, BJ, I now see for the last 20 years, I've been doing this exactly wrong. And I felt kind of bad.

but also he is creating a behavior change program for his patients and other physicians, so now he can do it right. One of the systematic problems is focusing people or yourself on something abstract, like, oh, I got to exercise. That's an abstract thing. It's not a behavior. We'll often call those things behaviors. They're abstractions.

but also he is creating a behavior change program for his patients and other physicians, so now he can do it right. One of the systematic problems is focusing people or yourself on something abstract, like, oh, I got to exercise. That's an abstract thing. It's not a behavior. We'll often call those things behaviors. They're abstractions.

but also he is creating a behavior change program for his patients and other physicians, so now he can do it right. One of the systematic problems is focusing people or yourself on something abstract, like, oh, I got to exercise. That's an abstract thing. It's not a behavior. We'll often call those things behaviors. They're abstractions.

And then the next thing that goes wrong is people are saying, I just need to motivate myself. That combination of trying to motivate yourself towards something abstract does not work very well at all. Whether it's your own behavior or somebody else's.

And then the next thing that goes wrong is people are saying, I just need to motivate myself. That combination of trying to motivate yourself towards something abstract does not work very well at all. Whether it's your own behavior or somebody else's.

And then the next thing that goes wrong is people are saying, I just need to motivate myself. That combination of trying to motivate yourself towards something abstract does not work very well at all. Whether it's your own behavior or somebody else's.

In fact, with kind of an oversimplification, in my work in Tiny Habits, rather than motivating the abstraction, make something very specific really easy. So I do three jumping jacks, right? Yep. They make it really easy to do. And so you're not worried about motivation and you know exactly what the behavior is.

In fact, with kind of an oversimplification, in my work in Tiny Habits, rather than motivating the abstraction, make something very specific really easy. So I do three jumping jacks, right? Yep. They make it really easy to do. And so you're not worried about motivation and you know exactly what the behavior is.

In fact, with kind of an oversimplification, in my work in Tiny Habits, rather than motivating the abstraction, make something very specific really easy. So I do three jumping jacks, right? Yep. They make it really easy to do. And so you're not worried about motivation and you know exactly what the behavior is.

One of the differences between, and I think this doctor, this would be one of the issues, an expert, when you say, you know, eat more leafy grains, an expert in his or her mind knows what that means. But an amateur might go, I don't know what that means. Grass. The grass.

One of the differences between, and I think this doctor, this would be one of the issues, an expert, when you say, you know, eat more leafy grains, an expert in his or her mind knows what that means. But an amateur might go, I don't know what that means. Grass. The grass.