Dr. BJ Fogg

One of the differences between, and I think this doctor, this would be one of the issues, an expert, when you say, you know, eat more leafy grains, an expert in his or her mind knows what that means. But an amateur might go, I don't know what that means. Grass. The grass.

So experts that are prescribing, like, hey, you need to change your diet, you need more leaky grains, they're not understanding that perhaps their patients are totally confused. So instead, they need to be very, very specific. Here's what I want you to do. I would eat bok choy and eat broccoli. Have 17 leaves of kale. Yes, every evening and steam it or saute it. Put it this way, right?

So experts that are prescribing, like, hey, you need to change your diet, you need more leaky grains, they're not understanding that perhaps their patients are totally confused. So instead, they need to be very, very specific. Here's what I want you to do. I would eat bok choy and eat broccoli. Have 17 leaves of kale. Yes, every evening and steam it or saute it. Put it this way, right?

So experts that are prescribing, like, hey, you need to change your diet, you need more leaky grains, they're not understanding that perhaps their patients are totally confused. So instead, they need to be very, very specific. Here's what I want you to do. I would eat bok choy and eat broccoli. Have 17 leaves of kale. Yes, every evening and steam it or saute it. Put it this way, right?

So really it's what is exactly the meat of the yard and here's how to do it. And that is a much more successful approach.

So really it's what is exactly the meat of the yard and here's how to do it. And that is a much more successful approach.

So really it's what is exactly the meat of the yard and here's how to do it. And that is a much more successful approach.

You know, I don't know if you want to go that. I'm going to go here and you can change it if you want, but. Just everyday people don't even have the right guidance. I mean, for most people, if I were to walk out on the street and say, oh, how do you lose weight? I would wager 90% plus would say, oh, I just have to exercise more. And that's, you know, that's what.

You know, I don't know if you want to go that. I'm going to go here and you can change it if you want, but. Just everyday people don't even have the right guidance. I mean, for most people, if I were to walk out on the street and say, oh, how do you lose weight? I would wager 90% plus would say, oh, I just have to exercise more. And that's, you know, that's what.

You know, I don't know if you want to go that. I'm going to go here and you can change it if you want, but. Just everyday people don't even have the right guidance. I mean, for most people, if I were to walk out on the street and say, oh, how do you lose weight? I would wager 90% plus would say, oh, I just have to exercise more. And that's, you know, that's what.

Which is actually a false idea, right? Right. And so, so people, so they're like, oh, if I only could get myself to exercise more, I could lose weight. Well, they're headed in the wrong direction. They haven't been given the right behavior, which is mostly nutrition behaviors, as you know, and the right way to make those into habits.

Which is actually a false idea, right? Right. And so, so people, so they're like, oh, if I only could get myself to exercise more, I could lose weight. Well, they're headed in the wrong direction. They haven't been given the right behavior, which is mostly nutrition behaviors, as you know, and the right way to make those into habits.

Which is actually a false idea, right? Right. And so, so people, so they're like, oh, if I only could get myself to exercise more, I could lose weight. Well, they're headed in the wrong direction. They haven't been given the right behavior, which is mostly nutrition behaviors, as you know, and the right way to make those into habits.

So there is, and why that idea that exercise is the key to weight loss? Why that keeps living on and on? I'll tell you why. Why is that so persistent?

So there is, and why that idea that exercise is the key to weight loss? Why that keeps living on and on? I'll tell you why. Why is that so persistent?

So there is, and why that idea that exercise is the key to weight loss? Why that keeps living on and on? I'll tell you why. Why is that so persistent?

I didn't understand that's where everyday people are until about coaching with probably 2,000 or 3,000 people. This would be 2011. You're a slow learner. I was in my little bubble of Stanford and high achievers and CrossFit type people. I'm in a very selective kind of world.

I didn't understand that's where everyday people are until about coaching with probably 2,000 or 3,000 people. This would be 2011. You're a slow learner. I was in my little bubble of Stanford and high achievers and CrossFit type people. I'm in a very selective kind of world.

I didn't understand that's where everyday people are until about coaching with probably 2,000 or 3,000 people. This would be 2011. You're a slow learner. I was in my little bubble of Stanford and high achievers and CrossFit type people. I'm in a very selective kind of world.

And I'm coaching, you know, 300 people a week about in tiny habits through email, but there's email exchanges and about two, 3000 people. And somebody wrote me and she said, Oh my gosh, BJ, thanks to you. I now see that I've endured a lifetime of self trash talk and tiny habits. What we do is we teach people to say good for me and feel successful and raise it. And so she wrote to thank me.