Dr. BJ Fogg

And I'm coaching, you know, 300 people a week about in tiny habits through email, but there's email exchanges and about two, 3000 people. And somebody wrote me and she said, Oh my gosh, BJ, thanks to you. I now see that I've endured a lifetime of self trash talk and tiny habits. What we do is we teach people to say good for me and feel successful and raise it. And so she wrote to thank me.

And I'm coaching, you know, 300 people a week about in tiny habits through email, but there's email exchanges and about two, 3000 people. And somebody wrote me and she said, Oh my gosh, BJ, thanks to you. I now see that I've endured a lifetime of self trash talk and tiny habits. What we do is we teach people to say good for me and feel successful and raise it. And so she wrote to thank me.

She says, this, this bam has changed my life. And I paused. This was a huge moment for me, Mark. It's like, that is where people are really at. And then I started reading all the emails and my interactions with them were different. And I was like, people, they have so many ways to say, I did a bad job. I'm insufficient. I lack willpower.

She says, this, this bam has changed my life. And I paused. This was a huge moment for me, Mark. It's like, that is where people are really at. And then I started reading all the emails and my interactions with them were different. And I was like, people, they have so many ways to say, I did a bad job. I'm insufficient. I lack willpower.

She says, this, this bam has changed my life. And I paused. This was a huge moment for me, Mark. It's like, that is where people are really at. And then I started reading all the emails and my interactions with them were different. And I was like, people, they have so many ways to say, I did a bad job. I'm insufficient. I lack willpower.

And that's why in the book when I say that, that was in some ways a little bit risky because it's just inviting a lot of criticism, but it's true and it's accurate. And so to say, look, if you haven't changed, it's not your fault. You just didn't have the right way to do it yet. That's right. Now you do. Welcome to tiny habits. Now you do. Now you can do it.

And that's why in the book when I say that, that was in some ways a little bit risky because it's just inviting a lot of criticism, but it's true and it's accurate. And so to say, look, if you haven't changed, it's not your fault. You just didn't have the right way to do it yet. That's right. Now you do. Welcome to tiny habits. Now you do. Now you can do it.

And that's why in the book when I say that, that was in some ways a little bit risky because it's just inviting a lot of criticism, but it's true and it's accurate. And so to say, look, if you haven't changed, it's not your fault. You just didn't have the right way to do it yet. That's right. Now you do. Welcome to tiny habits. Now you do. Now you can do it.

And it's not about willpower or discipline. It's about design. You design things. new habits into your life. You don't force them or you don't use just plan, motivation or willpower. It's a design challenge, not a test of somebody's character.

And it's not about willpower or discipline. It's about design. You design things. new habits into your life. You don't force them or you don't use just plan, motivation or willpower. It's a design challenge, not a test of somebody's character.

And it's not about willpower or discipline. It's about design. You design things. new habits into your life. You don't force them or you don't use just plan, motivation or willpower. It's a design challenge, not a test of somebody's character.

Well, first, we talked about the idea of people even focusing on the wrong thing. Like if your aspiration is weight loss, and you think it's about walking on the treadmill at the gym, focused on the wrong behavior. So that's one of the systematic problems. Another one of the problems is the idea that you set this really lofty goal

Well, first, we talked about the idea of people even focusing on the wrong thing. Like if your aspiration is weight loss, and you think it's about walking on the treadmill at the gym, focused on the wrong behavior. So that's one of the systematic problems. Another one of the problems is the idea that you set this really lofty goal

Well, first, we talked about the idea of people even focusing on the wrong thing. Like if your aspiration is weight loss, and you think it's about walking on the treadmill at the gym, focused on the wrong behavior. So that's one of the systematic problems. Another one of the problems is the idea that you set this really lofty goal

And then you just have to keep yourself motivated toward that lofty goal. Now, in my work, I don't use the word goal. In fact, in the book, I talk about why I think it's a bad idea to use that word. Are you going to put a whole bunch of goal-setting people out of business?

And then you just have to keep yourself motivated toward that lofty goal. Now, in my work, I don't use the word goal. In fact, in the book, I talk about why I think it's a bad idea to use that word. Are you going to put a whole bunch of goal-setting people out of business?

And then you just have to keep yourself motivated toward that lofty goal. Now, in my work, I don't use the word goal. In fact, in the book, I talk about why I think it's a bad idea to use that word. Are you going to put a whole bunch of goal-setting people out of business?

Not totally as opposed to the goal thing, but it's not a winning strategy. The fact that I've even written down a goal and I'm like, now I'm going to just keep myself motivated toward this goal. It's hard to do. you're not facing the reality that your motivation is going to shift over time. The idea, and we can come back to that if you want, and

Not totally as opposed to the goal thing, but it's not a winning strategy. The fact that I've even written down a goal and I'm like, now I'm going to just keep myself motivated toward this goal. It's hard to do. you're not facing the reality that your motivation is going to shift over time. The idea, and we can come back to that if you want, and

Not totally as opposed to the goal thing, but it's not a winning strategy. The fact that I've even written down a goal and I'm like, now I'm going to just keep myself motivated toward this goal. It's hard to do. you're not facing the reality that your motivation is going to shift over time. The idea, and we can come back to that if you want, and