Dr. Bryan Hartley

And I think that they're going to change the lives of every patient downstream of everybody that goes there. The first is that if you have an unmet market, if there's a lot of people who have a problem, especially if they can't buy their way out of it, Those people aren't going anywhere. So if you really pay attention to what it is that they want and you solve it, you will be successful.

And I think that they're going to change the lives of every patient downstream of everybody that goes there. The first is that if you have an unmet market, if there's a lot of people who have a problem, especially if they can't buy their way out of it, Those people aren't going anywhere. So if you really pay attention to what it is that they want and you solve it, you will be successful.

You just have to really get religion around identifying who's hurting. The second thing, and it's paired with that, is inventing is the easy part. You know, everybody thinks that... These ideas get born out of some genius mind, fully formed, delivered into the world. It's completely incorrect and it's backwards.

You just have to really get religion around identifying who's hurting. The second thing, and it's paired with that, is inventing is the easy part. You know, everybody thinks that... These ideas get born out of some genius mind, fully formed, delivered into the world. It's completely incorrect and it's backwards.

You just have to really get religion around identifying who's hurting. The second thing, and it's paired with that, is inventing is the easy part. You know, everybody thinks that... These ideas get born out of some genius mind, fully formed, delivered into the world. It's completely incorrect and it's backwards.

If you meet your unmet market and you really do your research and find out what they need, the constraints that they place on you are so tight that there's really only one or two things you could ever invent. And they told you what to do. It's like that saying, a well-asked question is half answered. It's the exact same thing.

If you meet your unmet market and you really do your research and find out what they need, the constraints that they place on you are so tight that there's really only one or two things you could ever invent. And they told you what to do. It's like that saying, a well-asked question is half answered. It's the exact same thing.

If you meet your unmet market and you really do your research and find out what they need, the constraints that they place on you are so tight that there's really only one or two things you could ever invent. And they told you what to do. It's like that saying, a well-asked question is half answered. It's the exact same thing.

If you know the market perfectly, they're already telling you what to invent.

If you know the market perfectly, they're already telling you what to invent.

If you know the market perfectly, they're already telling you what to invent.

The most useful thing that came out of the brainstorm is when someone would come up with an idea that you had not thought of. It didn't have to be useful. The information was that you hadn't thought of it. And so that told you where you had some limiting constraint or some assumption and gave you the idea to start questioning it. Why is my assumption there? Why didn't I think about that thing?

The most useful thing that came out of the brainstorm is when someone would come up with an idea that you had not thought of. It didn't have to be useful. The information was that you hadn't thought of it. And so that told you where you had some limiting constraint or some assumption and gave you the idea to start questioning it. Why is my assumption there? Why didn't I think about that thing?

The most useful thing that came out of the brainstorm is when someone would come up with an idea that you had not thought of. It didn't have to be useful. The information was that you hadn't thought of it. And so that told you where you had some limiting constraint or some assumption and gave you the idea to start questioning it. Why is my assumption there? Why didn't I think about that thing?

And to me, just like stretching, it just clears out all the soreness. It clears out the restriction. It clears out the acid. You're right, ultimately. If you really knew your market, you knew your criteria, it was so constricting that the answer did just kind of come at that point. You didn't have to brainstorm too much.

And to me, just like stretching, it just clears out all the soreness. It clears out the restriction. It clears out the acid. You're right, ultimately. If you really knew your market, you knew your criteria, it was so constricting that the answer did just kind of come at that point. You didn't have to brainstorm too much.

And to me, just like stretching, it just clears out all the soreness. It clears out the restriction. It clears out the acid. You're right, ultimately. If you really knew your market, you knew your criteria, it was so constricting that the answer did just kind of come at that point. You didn't have to brainstorm too much.

So we don't get to run the experiment again where you do biodesign without it. Yeah.

So we don't get to run the experiment again where you do biodesign without it. Yeah.

So we don't get to run the experiment again where you do biodesign without it. Yeah.