Dr. Cal Newport

30 days, right.

I recruited them from my newsletter readership.

So they weren't university students.

And it wasn't formal research.

It was, you know, I put out the call.

So this is not randomly sampled.

But I put out the call and I said, here, I'm going to walk you through this.

And then I got a lot of information back.

So people reported back how it went.

And this was like the number one thing I heard was it's really hard at first.

And so who are the people that succeeded for 30 days versus those who didn't?

The ones who didn't succeed tended to just try to white knuckle it.

Just be like, I don't like how much I'm using social media.

I'm just going to stop because it's bad and I don't want to do a bad thing.

I'm just going to like hold on the table with white knuckles.

They wouldn't make it 30 days.

The people who did succeed followed my advice to incredibly aggressively pursue alternatives in those 30 days.

So it's like go learn new hobbies, join things right away, get like really structured about your day, get into exercise again, learn how to knit again.

A lot of people said, oh, I learned about – I forgot how fun libraries were.

Like you can go into this building and like all the books are free and there's – you can just grab whatever and it's OK if you don't like the book because you didn't have to pay for it.