Dr. Cal Newport

Yeah, I think it's going to be the next revolution.

And it's going to be a revolution that's going to unlock, we're talking on the scale of like a trillion dollar GDP.

When we go through knowledge work and have this revolution, I call it like the cognitive revolution.

Let's take really seriously how the brains of our workers work.

Like these are our number one assets, like not to be too mechanistic about it, but what is our main capital asset if we're a knowledge work organization?

We have some buildings, but it's really these brains that we have like employment contracts with.

These brains create value.

Let's take seriously how the brains actually operate.

And as soon as we do, we'll say, oh my God, these brains are checking email.

once every two minutes.

What a disaster.

It's like if we had a car factory and we spent $20 million on one of these German robots that can put cars on the doors or whatever, and we just weren't taking care of it.

And it was like rusting and it was dropping the doors and the production pipeline was going down.

We're like, this is crazy.

We got to take care of this equipment, right?

When we have the cognitive revolution, the sort of cognitive capital revolution and knowledge work, I think it's going to unlock a trillion dollar GDP.

I think that's how

unproductive we've been, if we just think in the pure raw terms of brains producing stuff that's worth money, like if it's like super deterministic and kind of inhumane about it, so much is being lost because we're in these suboptimal Nash equilibriums.

Everyone just email everyone all the time.

Everyone's just on Slack all the time.