Dr. Chris van Tulleken

those who resist the definition can't seem to grasp is the salt, sugar, and fat are part of the ultra-processing. They are their part and parcel. So in terms of what it teaches us, look, it tells us the products regulate.

It tells us that what we see with diet-related disease, and we see this in natural experiments all over the world, when populations start eating an ultra-processed diet, that's when their risk of obesity, metabolic disease, kidney disease, dementia, anxiety, depression, cancers, it all starts to go up at the same time. So

It tells us that what we see with diet-related disease, and we see this in natural experiments all over the world, when populations start eating an ultra-processed diet, that's when their risk of obesity, metabolic disease, kidney disease, dementia, anxiety, depression, cancers, it all starts to go up at the same time. So

It tells us that what we see with diet-related disease, and we see this in natural experiments all over the world, when populations start eating an ultra-processed diet, that's when their risk of obesity, metabolic disease, kidney disease, dementia, anxiety, depression, cancers, it all starts to go up at the same time. So

So it tells us the focus of policy needs to be on an industrially processed product. The difficulty is not that it would be wrong to put warning labels on UPF. It has a loophole and it would be legally hard to do. The loophole is this. The companies are getting more and more sophisticated.

So it tells us the focus of policy needs to be on an industrially processed product. The difficulty is not that it would be wrong to put warning labels on UPF. It has a loophole and it would be legally hard to do. The loophole is this. The companies are getting more and more sophisticated.

So it tells us the focus of policy needs to be on an industrially processed product. The difficulty is not that it would be wrong to put warning labels on UPF. It has a loophole and it would be legally hard to do. The loophole is this. The companies are getting more and more sophisticated.

at selling us very high salt, fat, sugar foods that are very delicious, they're very soft, they're high glycemic index, but they don't contain the additives or they use natural additives. And so it functions like ultra processed food, but it doesn't quite meet the threshold. So it's not that the definition is too broad, it's the definition is now too narrow.

at selling us very high salt, fat, sugar foods that are very delicious, they're very soft, they're high glycemic index, but they don't contain the additives or they use natural additives. And so it functions like ultra processed food, but it doesn't quite meet the threshold. So it's not that the definition is too broad, it's the definition is now too narrow.

at selling us very high salt, fat, sugar foods that are very delicious, they're very soft, they're high glycemic index, but they don't contain the additives or they use natural additives. And so it functions like ultra processed food, but it doesn't quite meet the threshold. So it's not that the definition is too broad, it's the definition is now too narrow.

So we can give people, all dietary guidance should say avoid ultra processed food and there should be a simple working definition of that. That's what France, Belgium, Israel, Canada, as I said, that's what they all do.

So we can give people, all dietary guidance should say avoid ultra processed food and there should be a simple working definition of that. That's what France, Belgium, Israel, Canada, as I said, that's what they all do.

So we can give people, all dietary guidance should say avoid ultra processed food and there should be a simple working definition of that. That's what France, Belgium, Israel, Canada, as I said, that's what they all do.

In order to label a package, my research where I am at UCL and we've partnered with the Pan American Health Organization with WHO to do this, we can show that more than 99% of ultra processed food has excessive calories, saturated fat, salt, and sugar. In order to regulate the food, you can actually just- It's like a proxy. Yeah, you can, it's fine. Like we're going to miss 1%.

In order to label a package, my research where I am at UCL and we've partnered with the Pan American Health Organization with WHO to do this, we can show that more than 99% of ultra processed food has excessive calories, saturated fat, salt, and sugar. In order to regulate the food, you can actually just- It's like a proxy. Yeah, you can, it's fine. Like we're going to miss 1%.

In order to label a package, my research where I am at UCL and we've partnered with the Pan American Health Organization with WHO to do this, we can show that more than 99% of ultra processed food has excessive calories, saturated fat, salt, and sugar. In order to regulate the food, you can actually just- It's like a proxy. Yeah, you can, it's fine. Like we're going to miss 1%.

But it's very hard to make addictive food that isn't either very energy dense or fatty or salty or sugary. And most of the time, it's all of them. Now, the front of package label you talk about, the problem is that I'm in the weeds of this, okay, Mark? So I can be boring. We could do like a four-hour special on nutrient profile models and how to best capture unhealthy food.

But it's very hard to make addictive food that isn't either very energy dense or fatty or salty or sugary. And most of the time, it's all of them. Now, the front of package label you talk about, the problem is that I'm in the weeds of this, okay, Mark? So I can be boring. We could do like a four-hour special on nutrient profile models and how to best capture unhealthy food.

But it's very hard to make addictive food that isn't either very energy dense or fatty or salty or sugary. And most of the time, it's all of them. Now, the front of package label you talk about, the problem is that I'm in the weeds of this, okay, Mark? So I can be boring. We could do like a four-hour special on nutrient profile models and how to best capture unhealthy food.

There's no perfect way of doing it, but you use tight levels for salt, fat, and sugar, and then you put a proper warning label on. So at the moment on your US proposal, there's going to be high, medium, low for saturated fat, salt, and sugar. It's not a bad way of doing it, but the low, you get low for added, well, for added sugars, and it should be free sugars, but that's a separate thing.