Dr. Chris van Tulleken

the easier avenue, but the complaint as they've made it is very persuasive. Whether it will win, I don't know. I mean, the first cigarette lawsuits didn't win either, but eventually, you know, there's a drip, drip, drip. And I think there's more and more attorneys general that are focusing on this.

You've been a doctor for 40 years. I've been a doctor for over 20 years and it looks more like 40 years. But it's almost kind of in the UK, it's almost within my time. I mean, you asked this great question.

You've been a doctor for 40 years. I've been a doctor for over 20 years and it looks more like 40 years. But it's almost kind of in the UK, it's almost within my time. I mean, you asked this great question.

You've been a doctor for 40 years. I've been a doctor for over 20 years and it looks more like 40 years. But it's almost kind of in the UK, it's almost within my time. I mean, you asked this great question.

But you asked this great question, is it the boogeyman? And you kind of threw that question away. But it's such an important question because it's like, I sometimes, I duck and dive on this because I don't want to be a UPF purist. I don't think anyone's saying like it's the only thing. But when you ask it that starkly, it's like, yes. Yes, ultra processed food is the boogeyman.

But you asked this great question, is it the boogeyman? And you kind of threw that question away. But it's such an important question because it's like, I sometimes, I duck and dive on this because I don't want to be a UPF purist. I don't think anyone's saying like it's the only thing. But when you ask it that starkly, it's like, yes. Yes, ultra processed food is the boogeyman.

But you asked this great question, is it the boogeyman? And you kind of threw that question away. But it's such an important question because it's like, I sometimes, I duck and dive on this because I don't want to be a UPF purist. I don't think anyone's saying like it's the only thing. But when you ask it that starkly, it's like, yes. Yes, ultra processed food is the boogeyman.

And anyone who says, now some people say, oh, the mechanisms of harm are disputed. Here's the difficulty with the way in which ultra processed food harms you. The barrel is so full of fish, it's hard to hit the right one. Is it the softness? Well, it's all soft. Is it the energy density, the salt, the fat, the sugar? Is it the emulsifier content? Is it the marketing?

And anyone who says, now some people say, oh, the mechanisms of harm are disputed. Here's the difficulty with the way in which ultra processed food harms you. The barrel is so full of fish, it's hard to hit the right one. Is it the softness? Well, it's all soft. Is it the energy density, the salt, the fat, the sugar? Is it the emulsifier content? Is it the marketing?

And anyone who says, now some people say, oh, the mechanisms of harm are disputed. Here's the difficulty with the way in which ultra processed food harms you. The barrel is so full of fish, it's hard to hit the right one. Is it the softness? Well, it's all soft. Is it the energy density, the salt, the fat, the sugar? Is it the emulsifier content? Is it the marketing?

We know marketing drives excessive consumption. Is it the trans fats? Is it some other property of the RBD oils? Is it, and on and on and on. It's every aspect of every product has been optimized so you can't stop eating it. So I want to be clear, it is the boogeyman and it's the thing that needs to be tackled.

We know marketing drives excessive consumption. Is it the trans fats? Is it some other property of the RBD oils? Is it, and on and on and on. It's every aspect of every product has been optimized so you can't stop eating it. So I want to be clear, it is the boogeyman and it's the thing that needs to be tackled.

We know marketing drives excessive consumption. Is it the trans fats? Is it some other property of the RBD oils? Is it, and on and on and on. It's every aspect of every product has been optimized so you can't stop eating it. So I want to be clear, it is the boogeyman and it's the thing that needs to be tackled.

The framing, you know, my sister-in-law, Dolly, is an academic in the UK at Cambridge, and she's all about, she's a food systems academic, she's about how you frame the problem. So she's aligned in the UK, she has been with the political right, unusually for a public health academic.

The framing, you know, my sister-in-law, Dolly, is an academic in the UK at Cambridge, and she's all about, she's a food systems academic, she's about how you frame the problem. So she's aligned in the UK, she has been with the political right, unusually for a public health academic.

The framing, you know, my sister-in-law, Dolly, is an academic in the UK at Cambridge, and she's all about, she's a food systems academic, she's about how you frame the problem. So she's aligned in the UK, she has been with the political right, unusually for a public health academic.

And she's all about, look, if you frame this stuff as justice, as freedom, as choice, and also as creating business opportunities for small and media-sized businesses, so that the political economic right hates monopolies, monopolies are terrible. They're terrible for the economy. They're terrible for everyone. And at the moment, you've got oligopolies of food producers.

And she's all about, look, if you frame this stuff as justice, as freedom, as choice, and also as creating business opportunities for small and media-sized businesses, so that the political economic right hates monopolies, monopolies are terrible. They're terrible for the economy. They're terrible for everyone. And at the moment, you've got oligopolies of food producers.

And she's all about, look, if you frame this stuff as justice, as freedom, as choice, and also as creating business opportunities for small and media-sized businesses, so that the political economic right hates monopolies, monopolies are terrible. They're terrible for the economy. They're terrible for everyone. And at the moment, you've got oligopolies of food producers.

You've got really a huge amount of global grain being traded by a tiny handful of companies. This very small number of crops traded by a very small number of companies.