Dr. Christopher Kinsella

There's no doubt about it. You're definitely rebuilding the way you think. So anyway, it was a great experience, at least for me. Learned a ton from it. So got your points out of there. So tell us, after Biodesign, you started a company, well, Let's say, did you have a company coming out of biodesign through biodesign? And how did you get to Watershed, which is separate from biodesign?

So tell me, you've said this a bunch to me when we've had our conversations. You're unique in this because it's definitely kind of taking the other side of the equation. You are always looking to find ways to kill an idea or kill a company early on, right? Which most people, their bias is when you go in, you come up with an idea. You're like, this is a great idea. I'm a genius. Good Lord.

So tell me, you've said this a bunch to me when we've had our conversations. You're unique in this because it's definitely kind of taking the other side of the equation. You are always looking to find ways to kill an idea or kill a company early on, right? Which most people, their bias is when you go in, you come up with an idea. You're like, this is a great idea. I'm a genius. Good Lord.

So tell me, you've said this a bunch to me when we've had our conversations. You're unique in this because it's definitely kind of taking the other side of the equation. You are always looking to find ways to kill an idea or kill a company early on, right? Which most people, their bias is when you go in, you come up with an idea. You're like, this is a great idea. I'm a genius. Good Lord.

Let's rock this thing and go all the way to exit. you take the opposite tack. You love the idea, but at the same time, you're like, you've got to learn to stand on your own idea and you make sure that it stands the test of time before you actually put a ton of work into it. So talk about that just a little bit, because I think it is a bit of, it's counterintuitive.

Let's rock this thing and go all the way to exit. you take the opposite tack. You love the idea, but at the same time, you're like, you've got to learn to stand on your own idea and you make sure that it stands the test of time before you actually put a ton of work into it. So talk about that just a little bit, because I think it is a bit of, it's counterintuitive.

Let's rock this thing and go all the way to exit. you take the opposite tack. You love the idea, but at the same time, you're like, you've got to learn to stand on your own idea and you make sure that it stands the test of time before you actually put a ton of work into it. So talk about that just a little bit, because I think it is a bit of, it's counterintuitive.

You're so positive. I love this.

You're so positive. I love this.

You're so positive. I love this.

So, you know, that's an example of a really easy one. I think it's really also just wrapping your head. I guess I'm going to go pun intended here, wrapping your head around this counterintuitive thought, which is when most people think of an idea, they become wedded to it, which is another bias that I've seen as a founder. You kind of have to be wedded to your idea.

So, you know, that's an example of a really easy one. I think it's really also just wrapping your head. I guess I'm going to go pun intended here, wrapping your head around this counterintuitive thought, which is when most people think of an idea, they become wedded to it, which is another bias that I've seen as a founder. You kind of have to be wedded to your idea.

So, you know, that's an example of a really easy one. I think it's really also just wrapping your head. I guess I'm going to go pun intended here, wrapping your head around this counterintuitive thought, which is when most people think of an idea, they become wedded to it, which is another bias that I've seen as a founder. You kind of have to be wedded to your idea.

You don't want to think that your baby's ugly. And so that, because it takes that energy just to move through the whole process, you better love what you're doing or it's never going to work. So it is a bit, you have to pull yourself out of your current line of thinking to explore how are you going to kill it, right? And that's, it is very counterintuitive, but oh my gosh, if people just took...

You don't want to think that your baby's ugly. And so that, because it takes that energy just to move through the whole process, you better love what you're doing or it's never going to work. So it is a bit, you have to pull yourself out of your current line of thinking to explore how are you going to kill it, right? And that's, it is very counterintuitive, but oh my gosh, if people just took...

You don't want to think that your baby's ugly. And so that, because it takes that energy just to move through the whole process, you better love what you're doing or it's never going to work. So it is a bit, you have to pull yourself out of your current line of thinking to explore how are you going to kill it, right? And that's, it is very counterintuitive, but oh my gosh, if people just took...

a week, right? Or less even of just being like, you know, if this were not going to work, how is it not going to work? Like you said, put yourself in a investor's shoes because usually an investor, they're not going to give you 10 reasons why they think it won't work. An investor will tell you one or two and that's it. And those are generally all you need to really make a decision, right?

a week, right? Or less even of just being like, you know, if this were not going to work, how is it not going to work? Like you said, put yourself in a investor's shoes because usually an investor, they're not going to give you 10 reasons why they think it won't work. An investor will tell you one or two and that's it. And those are generally all you need to really make a decision, right?

a week, right? Or less even of just being like, you know, if this were not going to work, how is it not going to work? Like you said, put yourself in a investor's shoes because usually an investor, they're not going to give you 10 reasons why they think it won't work. An investor will tell you one or two and that's it. And those are generally all you need to really make a decision, right?

And if they did that and just You know, for a short period of time, I think a lot of people could focus on the right things, which I guess is probably what you guys are working on in your book, right?