Dr. Christopher Labos

But if you're somebody who says, well, hold on a second, I don't want to be at higher risk for no reason.

I'm going to cut back and I'm going to substitute out some of the red meat and replace it with fish and vegetables and other sources of protein.

You know, that's a pretty good choice too.

So it becomes almost a value-based decision.

But why the colors?

From the scientific standpoint, you know, people will say, you know, pork, it's the other white meat.

Pork is not considered white meat.

Anything that walks on the ground and has four legs, you know, a mammal, is red meat.

This idea of pork being white meat is actually a marketing slogan.

It has nothing to do with science.

A lot of the things that people say and repeat often, they think they are scientific terms.

They are, in fact, marketing slogans, which just gives you an idea of how much marketing shapes the way we think and talk about food.

Have you ever heard of the expression, breakfast is the most important meal of the day?

All the time.

That's a marketing slogan.

It actually has no basis in science whatsoever.

It's just something that the Kellogg's brothers, you know, from Kellogg's cereal, they started repeating to get people to...

buy more breakfast cereal, the use of, yeah, it worked the bacon.

We, we, we today associate bacon as a breakfast food.

Whereas, you know, a century ago, it was more of a dinner food.