Dr. Christopher Labos

It was something you ate as, you know, as a meal, as you know, your meat plate.

Uh, and that was largely a marketing campaign.

They wanted to get.

a marketing company who worked for the industry that sold for companies that would sell bacon.

They sort of started a marketing campaign to get people to think of bacon as a breakfast food, and it worked.

Now you can make the argument that they didn't have to work that hard because people like the taste of bacon.

They said fine.

But so much of how we think of food has really been shaped by cultural influences rather than by actual scientific fact.

And once you realize that,

you sort of realize like, well, there are no rules.

Like I don't have to do these things just because I can change.

And once you accept the principle that you can change, making these changes becomes a lot easier.

No, not true at all.

I mean, the French paradox, the idea that red wine is good for your heart, I mean, that is a myth that just will not die.

Despite the fact that there's been a lot of research against it, especially in recent years.

For people who don't know where this comes from, again...

Yes, they had a little bit of a science influence, but the idea of the French paradox really entered the public imagination as a result of Morley Safer doing a story on 60 Minutes where he was talking about this.

And he was talking about research regarding red wine and why does France have less heart disease than the UK or the US?

And he said...

And I think his actual line was, maybe the answer lies in this inviting glass of red wine.