Dr. Craig Heller

For this group, with one trial, with and without cooling, we could double their endurance.

Walking on the treadmill, walking uphill on the treadmill in the heat, like maybe 40 degrees ambient temperature, 40 degrees centigrade.

They're doing it continuously.

I see.

Because in the laboratory, we can suspend devices from the ceiling, for example.

Well, the company is Arteria, A-R-T-E-R-I-A, and the website is www.coolmit.com.

So coolmit is just C-O-O-L-M-I-T-T, coolmit.com.

The new version of the technology is sort of in beta test versions.

We got it into the hands of people who had used the technology before.

So there's

NFL teams that are using, there's college teams, there's Olympics, there's the Navy SEALs, Major League Baseball, the NBA, the National Tennis Association.

They have locations where now they are trying this out and reporting back, how's it working?

How could you change it?

How could you improve it?

Just cool.

Ice cold is too cold.

So people always ask, well, why can't you just stick your hand in a bucket of ice water?

It's too cold.

What that does is that causes reflex vasoconstriction of the very portals that you're trying to maximize the heat loss from.

So you stick your hand in cold water.