Dr. Deepak Dugar

They wanna look better, feel better. Like, this is a luxury good. So you have to understand your business really well. And the core of my business is people want luxury and they wanna feel and look even better. They're not coming to me for some sad problem. And so knowing that I wanted to juxtapose my marketing to present that.

And so I used the best before and afters I could use to show them what my results were. I didn't spend any money. I had a zero marketing budget for the first five years of my practice. I got organic PR.

And so I used the best before and afters I could use to show them what my results were. I didn't spend any money. I had a zero marketing budget for the first five years of my practice. I got organic PR.

And so I used the best before and afters I could use to show them what my results were. I didn't spend any money. I had a zero marketing budget for the first five years of my practice. I got organic PR.

I had a couple of patients who randomly came to me and they're like, hey, you know, I work for E-News or hey, I work for Variety and I would love to do my surgery with you with or without any participation. And if I do do my surgery, would you allow me to write about it? And I was like, of course. And then even though you got to deliver and you got to make them want to write good things about you.

I had a couple of patients who randomly came to me and they're like, hey, you know, I work for E-News or hey, I work for Variety and I would love to do my surgery with you with or without any participation. And if I do do my surgery, would you allow me to write about it? And I was like, of course. And then even though you got to deliver and you got to make them want to write good things about you.

I had a couple of patients who randomly came to me and they're like, hey, you know, I work for E-News or hey, I work for Variety and I would love to do my surgery with you with or without any participation. And if I do do my surgery, would you allow me to write about it? And I was like, of course. And then even though you got to deliver and you got to make them want to write good things about you.

So for me, it was just organic PR. Also being in Beverly Hills, being social. You know, I take a large part of my time to do the best socializing in L.A. Like I would tell you, you know, you talk to anyone in L.A., the best socializing aspects of L.A. I'm a member of all of them, whether it's Bird Streets Club. Soho Malibu, Nobu Malibu. I'm coming to hang out with you, Doc.

So for me, it was just organic PR. Also being in Beverly Hills, being social. You know, I take a large part of my time to do the best socializing in L.A. Like I would tell you, you know, you talk to anyone in L.A., the best socializing aspects of L.A. I'm a member of all of them, whether it's Bird Streets Club. Soho Malibu, Nobu Malibu. I'm coming to hang out with you, Doc.

So for me, it was just organic PR. Also being in Beverly Hills, being social. You know, I take a large part of my time to do the best socializing in L.A. Like I would tell you, you know, you talk to anyone in L.A., the best socializing aspects of L.A. I'm a member of all of them, whether it's Bird Streets Club. Soho Malibu, Nobu Malibu. I'm coming to hang out with you, Doc.

I'll show you the best 24 hours in L.A. you can see. And so, you know, from a social standpoint, I also made it a point, make your friends your clients and make your clients your friends, depending on who they are. On any given week, I'm taking someone from Dubai, Saudi, India, Kuwait, I'm taking them to dinners. I'm taking my patients from London and Paris out for lunches and brunches.

I'll show you the best 24 hours in L.A. you can see. And so, you know, from a social standpoint, I also made it a point, make your friends your clients and make your clients your friends, depending on who they are. On any given week, I'm taking someone from Dubai, Saudi, India, Kuwait, I'm taking them to dinners. I'm taking my patients from London and Paris out for lunches and brunches.

I'll show you the best 24 hours in L.A. you can see. And so, you know, from a social standpoint, I also made it a point, make your friends your clients and make your clients your friends, depending on who they are. On any given week, I'm taking someone from Dubai, Saudi, India, Kuwait, I'm taking them to dinners. I'm taking my patients from London and Paris out for lunches and brunches.

And you create a lifestyle that mixes with work so it doesn't feel like work all the time. And also, you genuinely want to spend time with these people. So part of my marketing was social. And I think people don't realize how important that is. You know, sometimes you'll see a business entrepreneur who gets to the next level before you and you're like, how the hell did he do that?

And you create a lifestyle that mixes with work so it doesn't feel like work all the time. And also, you genuinely want to spend time with these people. So part of my marketing was social. And I think people don't realize how important that is. You know, sometimes you'll see a business entrepreneur who gets to the next level before you and you're like, how the hell did he do that?

And you create a lifestyle that mixes with work so it doesn't feel like work all the time. And also, you genuinely want to spend time with these people. So part of my marketing was social. And I think people don't realize how important that is. You know, sometimes you'll see a business entrepreneur who gets to the next level before you and you're like, how the hell did he do that?

I'm spending so much on ads. I'm spending so much on this. How did he get there? And it's because he was at the right dinner or he was at the right lunch and he was at the right table.

I'm spending so much on ads. I'm spending so much on this. How did he get there? And it's because he was at the right dinner or he was at the right lunch and he was at the right table.

I'm spending so much on ads. I'm spending so much on this. How did he get there? And it's because he was at the right dinner or he was at the right lunch and he was at the right table.

And so I think a lot of entrepreneurs forget to, you spend a lot of time going to these useless dinners and these useless, you know, meetups and you sit in the corner and you find someone to drink with or you start talking to some chick or something.