Dr. Diego Bohórquez

Like people, there has been studying like behavioral economists.

They talk about how it is that business are more likely to happen when they are like made over food or lunch or things like that, right?

Like there's this synchronicity in the decision-making.

And here is a third dimension in this area that it has not been well explored, but I suspect that in the near future it will begin to be explored.

I read a while ago a very elegant paper from Walter Cannon.

So you may want to expand on who Walter Cannon was, but one of the founding figures of the study of physiology.

Autonomic physiology.

Autonomic physiology, right.

Chair of physiology at Harvard in 1920s, 1930s.

Author of The Wisdom of the Body.

He has a paper called,

Well, he published a paper, I believe, in the 1930s.

It's called Voodoo Death.

Voodoo Death.

And I remember when I found that title, I was like, ooh, this is something to sit down and dissect, you know?

Yeah, good title.

Good title.

If you want somebody to read it, good title.

And he, essentially, the gist of it, let me see if I can...

where I can do a little bit of justice, but obviously I will chop most of the details, but the gist of the paper is that in some observations in some native tribes, I believe it was in Africa, that if young people, especially youngsters, if they were frightened by a shaman,