Dr. Ethan Cross

without even knowing it, is like bopping her head along and she's into it. And that was really surprising because normally she tells me my choice of music is terribly embarrassing, but I guess that's a universal, that song.

without even knowing it, is like bopping her head along and she's into it. And that was really surprising because normally she tells me my choice of music is terribly embarrassing, but I guess that's a universal, that song.

without even knowing it, is like bopping her head along and she's into it. And that was really surprising because normally she tells me my choice of music is terribly embarrassing, but I guess that's a universal, that song.

And next thing I know, we're like, we're having a ton of fun in the car and we pull up to the soccer field and she just darts out of the car and, you know, scores seemingly a gazillion goals that game, as far as my memory tells me. We know memories are fallible, so... We won't fact check that detail, but she did do really well.

And next thing I know, we're like, we're having a ton of fun in the car and we pull up to the soccer field and she just darts out of the car and, you know, scores seemingly a gazillion goals that game, as far as my memory tells me. We know memories are fallible, so... We won't fact check that detail, but she did do really well.

And next thing I know, we're like, we're having a ton of fun in the car and we pull up to the soccer field and she just darts out of the car and, you know, scores seemingly a gazillion goals that game, as far as my memory tells me. We know memories are fallible, so... We won't fact check that detail, but she did do really well.

And it was just this wonderful example of how sensory experiences can modulate how we feel super fast. And so since that moment, number one, we've done some research on this topic. We actually published a paper identifying this as a bit of a blind spot in the areas that we work in for emotion regulation researchers.

And it was just this wonderful example of how sensory experiences can modulate how we feel super fast. And so since that moment, number one, we've done some research on this topic. We actually published a paper identifying this as a bit of a blind spot in the areas that we work in for emotion regulation researchers.

And it was just this wonderful example of how sensory experiences can modulate how we feel super fast. And so since that moment, number one, we've done some research on this topic. We actually published a paper identifying this as a bit of a blind spot in the areas that we work in for emotion regulation researchers.

But I now have playlists that I have on my iPhone that I go to to help me reach certain kinds of goals that I have. I've got some pump-up music. I have some calming music. And it's a tool right there, and I avail myself of it all the time.

But I now have playlists that I have on my iPhone that I go to to help me reach certain kinds of goals that I have. I've got some pump-up music. I have some calming music. And it's a tool right there, and I avail myself of it all the time.

But I now have playlists that I have on my iPhone that I go to to help me reach certain kinds of goals that I have. I've got some pump-up music. I have some calming music. And it's a tool right there, and I avail myself of it all the time.

Yeah, absolutely. I mean, these are tools that organizations and other entities are wielding all the time. to trigger emotional responses in you. I mean, just think of not just the hotel and restaurant industry, which I talk about in the book, but think about every international airport you go to in the duty-free zone. It is populated by perfumes and colognes, right? This is an entire industry.

Yeah, absolutely. I mean, these are tools that organizations and other entities are wielding all the time. to trigger emotional responses in you. I mean, just think of not just the hotel and restaurant industry, which I talk about in the book, but think about every international airport you go to in the duty-free zone. It is populated by perfumes and colognes, right? This is an entire industry.

Yeah, absolutely. I mean, these are tools that organizations and other entities are wielding all the time. to trigger emotional responses in you. I mean, just think of not just the hotel and restaurant industry, which I talk about in the book, but think about every international airport you go to in the duty-free zone. It is populated by perfumes and colognes, right? This is an entire industry.

I don't know what the number will put on it, but it's a pretty big one, I think. This is all about how scents are being applied to our skin to trigger emotional responses in other people. Typically approach, although we know that odors can also elicit the other kinds of response as well. Just take a ride in a New York City subway if you want the other experience.

I don't know what the number will put on it, but it's a pretty big one, I think. This is all about how scents are being applied to our skin to trigger emotional responses in other people. Typically approach, although we know that odors can also elicit the other kinds of response as well. Just take a ride in a New York City subway if you want the other experience.

I don't know what the number will put on it, but it's a pretty big one, I think. This is all about how scents are being applied to our skin to trigger emotional responses in other people. Typically approach, although we know that odors can also elicit the other kinds of response as well. Just take a ride in a New York City subway if you want the other experience.

But these are some of the tools, and this is just an example of some of these tools that are hidden in plain sight that on the one hand, We've all experienced them. But I don't think a lot of us are consciously wielding those tools to help us reach our goals, our emotion regulation goals on a moment to moment basis throughout our lives. And so there are lots of shifters that take that form.

But these are some of the tools, and this is just an example of some of these tools that are hidden in plain sight that on the one hand, We've all experienced them. But I don't think a lot of us are consciously wielding those tools to help us reach our goals, our emotion regulation goals on a moment to moment basis throughout our lives. And so there are lots of shifters that take that form.