Dr. Gad Saad

He's at the Hoover Institution at Stanford.

He is a great historian.

He's also a farmer.

meaning that he is wedded to reality.

So if he talks about the aqueducts of ancient Rome, he can also connect them to his farming practice.

And so I'll give you one more example and then I'll link it back to me.

Socrates, not the philosopher, Socrates, the captain of the 1982 Brazilian national team in soccer.

I mean, this is the Brazilian national team.

He's the captain of that team.

He was also a physician and a philosopher while he's playing soccer on the Brazilian national team.

And so I think one of the reasons why, again, I resonate and maybe some of the other academics haven't been able to build these platforms is because they don't know how to modulate their

public interventions in a way that maximizes the exposure, right?

If I'm always going to speak in the very delimited way of how academics speak, then I'm going to reach four people.

If I know how to go on Joe Rogan and make the research come alive, suddenly I've opened up evolutionary psychology to 20 million people, and that's a good thing.

And by the way, and I say this truly with complete honesty, I get a lot more

you know, visceral pleasure and satisfaction when I receive a fan letter from a trucker or a corrections officer or a military guy than I do when I receive it from a fellow colleague at Harvard and Cornell and Stanford.

Not that I don't love receiving those lovely things from my colleagues.

It's always beautiful for your colleagues to say, hey, we love your work.

So don't, I love that.

But when the trucker writes to me and says, you know, I do the route from whatever, from Oregon to Kansas three times a month.