Dr. Jay Wiles

But the people who understood that world were the clinicians and the academics.

Right.

And so accessibility to something like that, well, that was only to veterans.

But even in more of like a standard clinic, it would cost you so much money to be able to go do that because the clinician, it would cost them a lot of money to do it.

And now we have accessibility to do it like readily, like we made obviously Ohm so that people could have it live anywhere in their environment and do it at any time.

But also it serves another purpose.

Yeah, so we are, I guess, still in a bit of a dark mode because we won't be shipping out anything until the latter half of this year, probably early Q3, so in August or so.

But for now, we are taking pre-orders at OM.health.

But the LAMP in and of itself, so I like to think about this as...

We were trying to reduce as many barriers as we possibly can that caused friction for people to not do it.

So for instance, like with all the other stuff that you used before, you had to have the device that you put on, whether it was a chest strap or an arm band, wrist wearable, open up the phone, make sure, like for the love of God, please Bluetooth connect.

Because that was the problem.

You had to make sure all that.

And there was all these friction points.

And when something went awry,

then it's going to lead to what?

It's going to lead to attrition.

Yeah, dysregulation and then attrition.

So you're like, throw it in.

So it's going to meet the graveyard of all the other wearables that you have in your shelf.