Dr. Jill Bolte Taylor

I'm not a reptile.

And I am not a canine.

I am a human being.

And in the design of being a human being, we have these four different wonderful groups of cells that serve us.

And if I want to be a whole successful human being, then I need to be capitalizing on the skill sets

of all four parts of who I am, because they're a natural part of the design for a reason.

Yeah.

Let's talk about these four characters as they influence an entrepreneur.

Because running a business is very different than being an entrepreneur.

And not always, especially not in this day and age.

There's a lot of overlap because now a lot of entrepreneurs are running businesses.

But I think it's kind of, are you going from the left brain, left thinking, here's my business, here's my brand, here's my product,

These are the beans.

I'm going to hire my bean counters.

They're all about how much are we going to earn.

I'm going to hire a creative team.

They're going to terrify us because they're going to come in and they're not going to give us any information about design other than we can guarantee you that if a woman is going to shop for this and reach for the product, she's going to pick this one instead of that one.

And the left brain is going, oh, my God, that's terrifying.

We have to change our whole production because you think.

And it's like, yeah, that's the way it goes.