Dr John Francis Leader

You know, is this something real and authentic that's been around a while or did somebody just make it yesterday?

So it's almost developing that skill set to be able to determine it.

And part of the thing that I think that we're really missing is if you had your snake oil salesperson, you know, 100 years ago come into the town square.

You may or may not believe them, but at least some of your neighbour will come up and say, hold on a minute, I'm not sure about that.

So we're finding that a lot of the consumption of information is happening alone or it's happening in more isolated ways.

So this community support mechanism isn't quite there in the way it maybe has been in the past.

It absolutely is.

And that's why it has to be partially the systems themselves.

We don't want to just put this on the users, but nor do we want to, as consumers of information, just trust them either.

So there's quite a bit happening in Europe.

We've got the AI Act.

We've got the Digital Services Act.

We have legislation that's setting a bit of a base, but there's still a lot of work to be done to really fill in the gaps.

And really what we need to be doing is developing this idea of a healthy ecosystem, not just waiting for it to hopefully happen, but actually working backwards saying if we had a healthy ecosystem around the creation, the labeling, the verification of content, what does that look like?

And then providers can implement and be nudged to implement tools for that.

But also users as well can be empowered to know how do you navigate those systems?

How can you ask the right questions?

Absolutely right.

And there's a whole question here about intellectual property, owning our data, and just actually having access to some of these systems.

Now, it's interesting because technology may come to our aid here.