Dr John Francis Leader

New systems, blockchain technology, verification systems potentially can implement the kind of things that we want here.

Maybe not perfectly, but at least a huge improvement.

But I hear you, and as a psychologist, I work with a lot of people individually affected by this.

You know, it's not just a sort of a policy thing.

It's a real experience, as you say, for so many people.

And it affects people in so many different ways.

One of the things the European Federation of Psychologists Associations that does a lot of advocacy around this on a European level is really pushing for is that

ownership and access to one's own data, the ability to kind of see where it's going and what's happening, and then very quickly to be able to engage if it's going in the wrong direction, rather than we either don't know about it or we engage and we get the runaround.

Yeah, it's a step in the right direction and some of these rulings can have practical implications financially.

There's a number of other legal cases in European Commission actions that are happening in this direction.

So I think that they all build up a certain amount of momentum.

But I think it's a tipping point a lot of the time for big tech because, as you say, there's profit to be made from sharing content.

Truth isn't really the main metric.

It's whether people click on us, and that really is an issue.

So I think a big part of what we need to be doing is, again, working backwards and designing what does this healthy system look like.

The analogy I always like to use is food safety.

We all consume food.

We consume media.

We consume online content.

So how do we have systems where there are checks and balances and safety and proper reporting mechanisms?