Dr. Layne Norton

That's it.

But we know negative news gets people more engaged because they got spun up.

They get fired up and emotion sells.

And it's the same thing with health advice.

I'm sure you've seen people who talk about things that are dangerous or things that will increase risk of death and

That gets more attention than talking about the stuff that helps, right?

And when you consider also why it's hard to talk to some of these diet tribes, people who have ingrained this as part of their – well, one, their personality, but also their beliefs.

When you bring them evidence to the contrary, what you're actually doing is assaulting their beliefs.

their belief about their own mortality.

Because if you are right, then they might be actually killing themselves faster.

And most humans would rather endure cognitive dissonance than suicide.

Believe, oh, maybe I wasn't doing something that was good for me.

I mean, God, we got people who will justify like chain smoking or like any other thing.

Most people end up believing what they want to believe, what they wish to be true regardless of the evidence.

I mean, so... Yeah, so there's certainly a lot good for you.

I think, first off, I want to be clear, we're probably...

talking about a subset of the population that's really small, right?

In terms of, okay, they drink sugar-sweetened beverages, but don't over-consume calories.

That's very small.

If we look at the meta-analyses of substitution studies, where they look at, okay, sugar-sweetened beverages and we don't control for intake, absolutely increases fat mass, makes metabolic health worse, 100%, no question about it.