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Dr. Marcus Collins

👤 Person
291 total appearances

Appearances Over Time

Podcast Appearances

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

together right you know we call it earned media you call it you know uh paid media you know i i'd say the idea here is that they are you know they got it um you know you have uh whether you are left wing or white right wing it's all one bird you know and the idea here is that pr and marketing going to market they work in concert in an effort to help you soar marcus bro

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

I get the spirit of what you're getting at. I told you the spirit is that you could have the best product. You can have a very reasonable price. You have all the right distribution, what we call place. And you can have the really great promotions. The marketing communications may be spot on.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

I get the spirit of what you're getting at. I told you the spirit is that you could have the best product. You can have a very reasonable price. You have all the right distribution, what we call place. And you can have the really great promotions. The marketing communications may be spot on.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

I get the spirit of what you're getting at. I told you the spirit is that you could have the best product. You can have a very reasonable price. You have all the right distribution, what we call place. And you can have the really great promotions. The marketing communications may be spot on.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

But if you are not engaging with the public or if the frame in which the public translates you as a brand, as a person, as an entity, as an organization, as an institution, if those things aren't congruent, then all that going to market is for naught.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

But if you are not engaging with the public or if the frame in which the public translates you as a brand, as a person, as an entity, as an organization, as an institution, if those things aren't congruent, then all that going to market is for naught.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

But if you are not engaging with the public or if the frame in which the public translates you as a brand, as a person, as an entity, as an organization, as an institution, if those things aren't congruent, then all that going to market is for naught.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

And I think that the idea is that if we think about our going to market less about how do we sell things, cram things on people's throats, but instead, how do we service people? I think when we think of it that way, we go, oh, well, I'm in the relationship business then. That my marketing is in service. I'm going to market in service of people.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

And I think that the idea is that if we think about our going to market less about how do we sell things, cram things on people's throats, but instead, how do we service people? I think when we think of it that way, we go, oh, well, I'm in the relationship business then. That my marketing is in service. I'm going to market in service of people.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

And I think that the idea is that if we think about our going to market less about how do we sell things, cram things on people's throats, but instead, how do we service people? I think when we think of it that way, we go, oh, well, I'm in the relationship business then. That my marketing is in service. I'm going to market in service of people.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

And therefore, the relationship I have with the public becomes tantamount to my ability to serve them. When those two things feel like they're of the same spirit, they're of the same ilk, and there is no bifurcation between the two. And now when you're there, now you're in lofty places.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

And therefore, the relationship I have with the public becomes tantamount to my ability to serve them. When those two things feel like they're of the same spirit, they're of the same ilk, and there is no bifurcation between the two. And now when you're there, now you're in lofty places.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

And therefore, the relationship I have with the public becomes tantamount to my ability to serve them. When those two things feel like they're of the same spirit, they're of the same ilk, and there is no bifurcation between the two. And now when you're there, now you're in lofty places.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

Okay.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

Okay.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

Okay.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

Of all time?

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

Of all time?

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

Of all time?

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

No particular order. Tribe Called Quest, Redman, Jay-Z, Andre 3000. And I might get flack for this, but I'd be lying if I didn't say it. Kanye West. Old Kanye. Not just new Kanye. Old Kanye. Hip hop Kanye. Exactly. Exactly.