Dr. Marcus Collins

And if we start with the understanding of who people are, not customers, not voters, not subscribers, because that's their actions. It's not who they are, but understanding who people are and engage them as such. We can then say, all right, where are the best places to do that based upon what that media means? It's like this. It's like, you know, I feel totally licensed telling Eddie Murphy jokes.

And if we start with the understanding of who people are, not customers, not voters, not subscribers, because that's their actions. It's not who they are, but understanding who people are and engage them as such. We can then say, all right, where are the best places to do that based upon what that media means? It's like this. It's like, you know, I feel totally licensed telling Eddie Murphy jokes.

And if we start with the understanding of who people are, not customers, not voters, not subscribers, because that's their actions. It's not who they are, but understanding who people are and engage them as such. We can then say, all right, where are the best places to do that based upon what that media means? It's like this. It's like, you know, I feel totally licensed telling Eddie Murphy jokes.

at the bar with my friends, right? They get it. They're totally fine with it. But I would never tell those jokes in the church sanctuary ever, even with the exact same friends. Why? Because that environment, that situation does not lend itself culturally to be acceptable. And the same jokes resonate, but the environment makes it different.

at the bar with my friends, right? They get it. They're totally fine with it. But I would never tell those jokes in the church sanctuary ever, even with the exact same friends. Why? Because that environment, that situation does not lend itself culturally to be acceptable. And the same jokes resonate, but the environment makes it different.

at the bar with my friends, right? They get it. They're totally fine with it. But I would never tell those jokes in the church sanctuary ever, even with the exact same friends. Why? Because that environment, that situation does not lend itself culturally to be acceptable. And the same jokes resonate, but the environment makes it different.

So the question becomes then, what resonates with these people? A, these people who I'm trying to engage, and then what are the best environments in which I can do that? And then that's when we look at the evolving media landscape to say, okay, where should I be to do that thing? Because every surface area is media. Yeah.

So the question becomes then, what resonates with these people? A, these people who I'm trying to engage, and then what are the best environments in which I can do that? And then that's when we look at the evolving media landscape to say, okay, where should I be to do that thing? Because every surface area is media. Yeah.

So the question becomes then, what resonates with these people? A, these people who I'm trying to engage, and then what are the best environments in which I can do that? And then that's when we look at the evolving media landscape to say, okay, where should I be to do that thing? Because every surface area is media. Yeah.

I would push on it just a little bit. I would say that marketing without public relations is shallow. Correct. And so to your point, like public relations is a discipline that's about nurturing the nourishing and grooming the relationship between an entity and the public.

I would push on it just a little bit. I would say that marketing without public relations is shallow. Correct. And so to your point, like public relations is a discipline that's about nurturing the nourishing and grooming the relationship between an entity and the public.

I would push on it just a little bit. I would say that marketing without public relations is shallow. Correct. And so to your point, like public relations is a discipline that's about nurturing the nourishing and grooming the relationship between an entity and the public.

It's about how do we influence, shape, and create interventions that inform the public zeitgeist, the collective mindset of the people. And I would say that if you have really good PR, we have really good relationship with the public, but you don't go to market, you never get a chance to benefit from that goodwill.

It's about how do we influence, shape, and create interventions that inform the public zeitgeist, the collective mindset of the people. And I would say that if you have really good PR, we have really good relationship with the public, but you don't go to market, you never get a chance to benefit from that goodwill.

It's about how do we influence, shape, and create interventions that inform the public zeitgeist, the collective mindset of the people. And I would say that if you have really good PR, we have really good relationship with the public, but you don't go to market, you never get a chance to benefit from that goodwill.

If we define marketing as going to market, that going to market is a necessity to realize the benefit that comes from PR. But if you go to market with a product, but you have no relationship with the public, the chances of your marketing winning is pretty slim. So the idea is that these things are – they work in concert.

If we define marketing as going to market, that going to market is a necessity to realize the benefit that comes from PR. But if you go to market with a product, but you have no relationship with the public, the chances of your marketing winning is pretty slim. So the idea is that these things are – they work in concert.

If we define marketing as going to market, that going to market is a necessity to realize the benefit that comes from PR. But if you go to market with a product, but you have no relationship with the public, the chances of your marketing winning is pretty slim. So the idea is that these things are – they work in concert.

together right you know we call it earned media you call it you know uh paid media you know i i'd say the idea here is that they are you know they got it um you know you have uh whether you are left wing or white right wing it's all one bird you know and the idea here is that pr and marketing going to market they work in concert in an effort to help you soar marcus bro

together right you know we call it earned media you call it you know uh paid media you know i i'd say the idea here is that they are you know they got it um you know you have uh whether you are left wing or white right wing it's all one bird you know and the idea here is that pr and marketing going to market they work in concert in an effort to help you soar marcus bro