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Dr. Marcus Collins

👤 Person
291 total appearances

Appearances Over Time

Podcast Appearances

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

Those brands mean more and therefore they are more meaningful. They are more full of meaning and people find themselves investing themselves in it. You could do that today right now. You don't need a million dollar budget to do this. You have to first identify what do I believe? Now, what do I create? But what do I believe? How do I see the world?

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

Those brands mean more and therefore they are more meaningful. They are more full of meaning and people find themselves investing themselves in it. You could do that today right now. You don't need a million dollar budget to do this. You have to first identify what do I believe? Now, what do I create? But what do I believe? How do I see the world?

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

And then you use all the resources at your disposal to go preach the gospel. Now, you're not trying to get on the Super Bowl stage and preach your gospel. No, no. Go door to door. Knock door to door, person to person, winning over a consumer a day, converting one a day.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

And then you use all the resources at your disposal to go preach the gospel. Now, you're not trying to get on the Super Bowl stage and preach your gospel. No, no. Go door to door. Knock door to door, person to person, winning over a consumer a day, converting one a day.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

And then you use all the resources at your disposal to go preach the gospel. Now, you're not trying to get on the Super Bowl stage and preach your gospel. No, no. Go door to door. Knock door to door, person to person, winning over a consumer a day, converting one a day.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

arbitrarily speaking, that allows you to not only do hand-to-hand combat, but also learn about how people respond to your message. Nike doesn't have that luxury. Nike has to convert millions a day. If not, it's a failure. Right. That's the cross that they bear. That's the burden that they bear behind the success they have. The burden you bear is far lower.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

arbitrarily speaking, that allows you to not only do hand-to-hand combat, but also learn about how people respond to your message. Nike doesn't have that luxury. Nike has to convert millions a day. If not, it's a failure. Right. That's the cross that they bear. That's the burden that they bear behind the success they have. The burden you bear is far lower.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

arbitrarily speaking, that allows you to not only do hand-to-hand combat, but also learn about how people respond to your message. Nike doesn't have that luxury. Nike has to convert millions a day. If not, it's a failure. Right. That's the cross that they bear. That's the burden that they bear behind the success they have. The burden you bear is far lower.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

A consumer a day, a viewer a day, one engagement a day. And you do this not by preaching the gospel about how sharp your razor is or how fast your car goes, but rather about what you believe and how you see the world. And people who believe the world the way you do, see the world the way you do, go, that's my brand. Then they go tell other people

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

A consumer a day, a viewer a day, one engagement a day. And you do this not by preaching the gospel about how sharp your razor is or how fast your car goes, but rather about what you believe and how you see the world. And people who believe the world the way you do, see the world the way you do, go, that's my brand. Then they go tell other people

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

A consumer a day, a viewer a day, one engagement a day. And you do this not by preaching the gospel about how sharp your razor is or how fast your car goes, but rather about what you believe and how you see the world. And people who believe the world the way you do, see the world the way you do, go, that's my brand. Then they go tell other people

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

about you, not because they love you so much, but because they love their people. And that's a powerful place to be.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

about you, not because they love you so much, but because they love their people. And that's a powerful place to be.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

about you, not because they love you so much, but because they love their people. And that's a powerful place to be.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

So what we see is an evolution of media. And the media is important because the media has meaning embedded in it. And as media evolves, we have to evolve with it. We have to make sure that we're giving the right message in the right context. That's great.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

So what we see is an evolution of media. And the media is important because the media has meaning embedded in it. And as media evolves, we have to evolve with it. We have to make sure that we're giving the right message in the right context. That's great.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

So what we see is an evolution of media. And the media is important because the media has meaning embedded in it. And as media evolves, we have to evolve with it. We have to make sure that we're giving the right message in the right context. That's great.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

But what I would tell those established brands is that here's the benefit, that while yes, things have changed 1000%, but you know what hasn't changed very much? Us, humanity. So we have to start by understanding humanity, the underlying physics of what it means to be human. Those things change very, very, very, very, very slowly.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

But what I would tell those established brands is that here's the benefit, that while yes, things have changed 1000%, but you know what hasn't changed very much? Us, humanity. So we have to start by understanding humanity, the underlying physics of what it means to be human. Those things change very, very, very, very, very slowly.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

But what I would tell those established brands is that here's the benefit, that while yes, things have changed 1000%, but you know what hasn't changed very much? Us, humanity. So we have to start by understanding humanity, the underlying physics of what it means to be human. Those things change very, very, very, very, very slowly.