Dr. Marcus Collins

And it's that point of view that people go, oh, I see myself in it and realize that not everybody's going to like it either. And that's cool too. It ain't for everybody, you know? And the idea is that I write from a place that is vulnerable and that is honest and hopes that people see my humanity in it and they see their humanity as a result of it.

Okay. For those entrepreneurs who are starting early in their career, three to four years, I would say this. You think that you cannot do marketing fidelity that you want to because you don't have the means or the resources. And I would say that is the biggest lie that you could tell yourself. Because every brand that we look at out in the world

Okay. For those entrepreneurs who are starting early in their career, three to four years, I would say this. You think that you cannot do marketing fidelity that you want to because you don't have the means or the resources. And I would say that is the biggest lie that you could tell yourself. Because every brand that we look at out in the world

Okay. For those entrepreneurs who are starting early in their career, three to four years, I would say this. You think that you cannot do marketing fidelity that you want to because you don't have the means or the resources. And I would say that is the biggest lie that you could tell yourself. Because every brand that we look at out in the world

They were once exactly where you are, exactly where you are. And they built themselves to that. And the best ones built themselves to that by being disciplined, being disciplined about who they are as a brand, which requires a little vocabulary lesson, if you will. I hate the word lesson. Let's just say it requires some vocabulary, a Rosetta Stone. marketing is going to market.

They were once exactly where you are, exactly where you are. And they built themselves to that. And the best ones built themselves to that by being disciplined, being disciplined about who they are as a brand, which requires a little vocabulary lesson, if you will. I hate the word lesson. Let's just say it requires some vocabulary, a Rosetta Stone. marketing is going to market.

They were once exactly where you are, exactly where you are. And they built themselves to that. And the best ones built themselves to that by being disciplined, being disciplined about who they are as a brand, which requires a little vocabulary lesson, if you will. I hate the word lesson. Let's just say it requires some vocabulary, a Rosetta Stone. marketing is going to market.

That's what marketing is. And I would argue that everybody, whether you have marketing in your title or not, you are a marketer because you are going to market. You're either bringing products to market, you're bringing yourself to market if you're looking for a job, you're bringing ideas to market if you write or create content, whatever the case may be, we're all going to market.

That's what marketing is. And I would argue that everybody, whether you have marketing in your title or not, you are a marketer because you are going to market. You're either bringing products to market, you're bringing yourself to market if you're looking for a job, you're bringing ideas to market if you write or create content, whatever the case may be, we're all going to market.

That's what marketing is. And I would argue that everybody, whether you have marketing in your title or not, you are a marketer because you are going to market. You're either bringing products to market, you're bringing yourself to market if you're looking for a job, you're bringing ideas to market if you write or create content, whatever the case may be, we're all going to market.

Marketing is going to market, right? And the market is people. We're going to people in an effort to get people to adopt behavior. So then what is a brand? Well, brand historically, for 4,000 years, brands were essentially just a mark of ownership. We would mark our cattle as a way of saying, this belongs to me. These are Collins cows. I mark them as such so that you know them.

Marketing is going to market, right? And the market is people. We're going to people in an effort to get people to adopt behavior. So then what is a brand? Well, brand historically, for 4,000 years, brands were essentially just a mark of ownership. We would mark our cattle as a way of saying, this belongs to me. These are Collins cows. I mark them as such so that you know them.

Marketing is going to market, right? And the market is people. We're going to people in an effort to get people to adopt behavior. So then what is a brand? Well, brand historically, for 4,000 years, brands were essentially just a mark of ownership. We would mark our cattle as a way of saying, this belongs to me. These are Collins cows. I mark them as such so that you know them.

You can distinguish them from anybody else's cows. But brands have evolved to be much more. brands today aren't just identifiers. They are signifiers. They represent something. They are vessels of meaning that conjure up thoughts and feelings in the hearts and minds of people relative to a company, an institution, an organization, a product or a person.

You can distinguish them from anybody else's cows. But brands have evolved to be much more. brands today aren't just identifiers. They are signifiers. They represent something. They are vessels of meaning that conjure up thoughts and feelings in the hearts and minds of people relative to a company, an institution, an organization, a product or a person.

You can distinguish them from anybody else's cows. But brands have evolved to be much more. brands today aren't just identifiers. They are signifiers. They represent something. They are vessels of meaning that conjure up thoughts and feelings in the hearts and minds of people relative to a company, an institution, an organization, a product or a person.

And I would say that brands mean something, but the strongest brands mean more than what they create. So if you are a razor blade, if you sell razor blades, you go, my brand is the best selling razor blades. I go, great, good luck with that. But it's the brands that transcend the category, that transcend the product and value propositions.

And I would say that brands mean something, but the strongest brands mean more than what they create. So if you are a razor blade, if you sell razor blades, you go, my brand is the best selling razor blades. I go, great, good luck with that. But it's the brands that transcend the category, that transcend the product and value propositions.

And I would say that brands mean something, but the strongest brands mean more than what they create. So if you are a razor blade, if you sell razor blades, you go, my brand is the best selling razor blades. I go, great, good luck with that. But it's the brands that transcend the category, that transcend the product and value propositions.

Those brands mean more and therefore they are more meaningful. They are more full of meaning and people find themselves investing themselves in it. You could do that today right now. You don't need a million dollar budget to do this. You have to first identify what do I believe? Now, what do I create? But what do I believe? How do I see the world?