Dr. Marty McCary

And a National Toxicology Program assessment said that there's a reasonable anticipation that it's carcinogenic or cancer-causing.

And there are low-cost alternatives like rosemary, vitamin E, green tea extract.

So we want to see, in general, our food supply move to a healthier food supply, especially when it comes to children.

There's also two other compounds called, one's called BHT, the other is azodicarbonamide.

BHT is very common in cereal.

It's known to be a hormone disruptor.

And azodicarbonamide, which is a dough conditioner, it's what gives yoga mats the sort of air bubbles to give it the cushion.

It's also used in shoes to make them more springy.

And it's also found in breads and foods.

And it just doesn't make sense that the same chemicals used to condition yoga mats and shoes is also being used in food for children.

The reason why these chemicals are so common in the diet of children today is because of an old FDA regulation called GRAS, which stood for Generally Recognized as Safe.

And it allowed companies to self-declare chemicals as safe.

It was originally intended for things like salt and things that were naturally in the environment, but companies over time used this loophole to be able to self-declare chemicals as safe without any real good solid testing, and then just insert them into the food, not because it added any taste or flavor, but because it increased the shelf life of certain foods.

Now that this medical field has matured and caught up,

The data now shows that there are health concerns with some of these chemicals, and that's why we're asking for more information and letting people know of our action moving beyond the petroleum-based food dyes.

So the alternatives to these chemicals are cost neutral.

We have a real world example, and that is the food in other countries, in Canada, in parts of Europe that don't have these chemicals and have cost neutral alternatives.

Those foods are not more expensive.

In some countries, if you use a compound like BHT or azodicarbonamide, you can be fined up to $140,000 as a food maker.

And so other countries have taken a hard look at these chemicals.